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Marketing Manager

Sioniq
IND
Director
Onsite
Discovered Today
B2B marketingBrand marketingProduct marketingDemand generationDigital and performance marketingAccount-Based Marketing
Free

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Role Overview

Sioniq Tech is seeking a Marketing Manager – Brand, Product Marketing & Demand Generation for Sioniq ERP.

Sioniq ERP serves premium and high-end jewellery retailers, wholesalers, and manufacturers.

This is a high-ownership, hands-on role covering brand, product marketing, demand generation, digital marketing, ABM, industry marketing, and campaign execution.

Brand and Product Marketing

  • Develop Sioniq ERP’s brand positioning, messaging, and value propositions for the jewellery industry.
  • Translate ERP capabilities into business benefits and customer outcomes.
  • Create product presentations, brochures, case studies, videos, use cases, testimonials, and sales collateral.
  • Support product launches, go-to-market initiatives, and competitive positioning.
  • Build thought leadership and strengthen Sioniq’s credibility within the jewellery ecosystem.

Demand Generation and ABM

  • Own demand-generation programs focused on qualified leads, opportunities, and pipeline.
  • Plan SEM, SEO, paid social, email, content, webinar, remarketing, and marketing automation campaigns.
  • Develop landing pages, lead magnets, and nurture campaigns.
  • Build Account-Based Marketing programs for high-value jewellery accounts.
  • Optimize campaigns using CPL, MQLs, SQLs, conversion, ROI, and pipeline contribution.

Digital, Social Media and Content

  • Manage the website, LinkedIn, social media, SEO, and email presence.
  • Develop content calendars and social media campaigns.
  • Create blogs, industry insights, product content, customer stories, videos, case studies, and thought leadership.
  • Improve organic and paid social engagement and website or landing-page conversion.

Industry Marketing and Events

  • Develop initiatives targeted at the premium jewellery ecosystem.
  • Use industry associations, publications, exhibitions, conferences, and partnerships.
  • Plan and execute ATL, BTL, trade shows, events, and industry activations.
  • Manage agencies, media partners, and vendors and measure campaign and event ROI.

Sales Alignment and Analytics

  • Partner with Sales to improve lead quality, nurturing, qualification, and conversion.
  • Develop sales enablement and account-specific marketing materials.
  • Track leads, MQLs, SQLs, opportunities, pipeline, CAC, conversion rates, and campaign ROI.
  • Prepare regular marketing performance reports and optimize activities based on data.

Market and Competitive Intelligence

  • Monitor jewellery industry trends, customer needs, and competitor activity.
  • Identify market opportunities and use insights to refine positioning, campaigns, and content.

Qualifications and Experience

  • Bachelor’s degree in Marketing, Business, Communications, or a related field is required.
  • MBA qualification is preferred.
  • 8–12 years of B2B marketing experience is required, preferably in SaaS, ERP, enterprise technology, or software.
  • Experience in brand marketing, product marketing, demand generation, and digital or performance marketing is required.
  • Experience with ABM, lead nurturing, CRM, and marketing automation is required.
  • Experience in ATL/BTL, events, exhibitions, and industry marketing is required.
  • Strong understanding of LinkedIn, SEM/SEO, paid social, and content marketing is required.
  • Experience in jewellery, retail, manufacturing, or ERP is advantageous.

Core Competencies

  • B2B marketing, brand strategy, product marketing, demand generation, ABM, digital and social media, performance marketing, ATL/BTL, event marketing, content marketing, sales enablement, go-to-market, and marketing analytics.

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