Marketing Manager
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Key skills for this role
About the Role
Marriott International seeks a Marketing and Communications Manager to execute property-level marketing, social media, and PR strategies. The role involves creating direct marketing plans, managing F&B promotions, and coordinating with regional eCommerce teams to drive consumer awareness and revenue.
Key Skills for This Role
Responsibilities
- Execute annual marketing plan to budget in consultation with GM, F&B leader, and marketing teams
- Partner with Operations, F&B, and Sales to execute promotions targeting in house guests
- Act as liaison between marketing department and advertising agency for tactical campaigns
- Manage F&B media schedules and verify prompt settlement of accounts
- Execute email marketing and display advertising
- Maintain engagement with Cluster eCommerce manager for alignment
- Facilitate social media engagement and update content in local digital channels
- Develop and execute promotions campaigns in F&B, weddings, spa, rooms, conferences via digital and social media
- Engage in online reputation management by surfacing and responding to guest comments
- Develop quarterly PR plan with agency and execute after GM sign off
- Write and distribute press releases for property events and promotions
- Manage execution of hotel sponsored events and community relations activities
Requirements
- Experience in marketing and communications, preferably in hospitality
- Ability to execute annual marketing plan to budget
- Proficiency in digital marketing, social media, and PR
- Strong written and verbal communication skills
- Ability to manage multiple campaigns and vendors
- Knowledge of brand standards and compliance
Full Job Posting
Job Summary
- The Marketing and Communications Manager creates and executes property level communications to customers.
- Promotes on brand messaging through traditional, digital, and social media channels to enhance hotel image.
- Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference.
- Focuses on showcasing Food and Beverage promotions to hotel guests and local patrons.
- Liaises with regional eCommerce and Marketing teams to integrate local, social, and digital marketing efforts with selling efforts.
- Balances traditional and digital marketing, eCommerce activities, and contributes to PR activities.
Core Work Activities
- Executes annual marketing plan to budget in consultation with GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns targeting in house guests.
- Acts as liaison between marketing department and advertising agency on tactical advertising campaigns' creative and media plans, particularly for F&B promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading and advertisement targeting.
- Executes email marketing and display advertising.
- Maintains frequent engagement with Cluster eCommerce manager for alignment.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
- Facilitates social media engagement and updating content in local digital channels.
- Develops and executes promotions campaigns in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments and responding accordingly.
- Develops a comprehensive PR plan per quarter along with agency and executes post sign off from GM.
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