Marketing Manager
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Key skills for this role
About the Role
Marriott International seeks a Marketing and Communications Manager for Westin Dubai Marina to execute property-level communications, drive consumer awareness, and manage digital and social media campaigns.
Key Skills for This Role
Responsibilities
- Execute annual marketing plan to budget in consultation with GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams
- Partner with Operations, Food & Beverage and Sales teams to execute promotions and campaigns targeting in house guests
- Act as liaison between marketing department and advertising agency on tactical advertising campaigns
- Manage F&B media schedules and verify prompt settlement of accounts
- Execute email marketing and display advertising
- Facilitate social media engagement and update content in local digital channels
- Develop and execute promotions campaigns in F&B, weddings, spa, rooms and conferences through digital and social media channels
- Develop a comprehensive PR plan per quarter and execute post sign off from GM
- Write and distribute press releases for property events, promotions, and outlets
- Coordinate and execute Hotel and F&B printed materials
Requirements
- 2 year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in sales, marketing, digital or related professional area; OR 4 year bachelor's degree in Marketing, Public Relations, Business, or related major and 2 years experience in sales, marketing, digital or related professional area
- Hospitality marketing or digital advertising experience preferred
Full Job Posting
JOB SUMMARY
- The Marketing and Communications Manager creates and executes property level communications to customers.
- Promotes on brand messaging through traditional, digital, and social media channels.
- Helps build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference.
Education and Experience
- Required: 2 year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
- OR 4 year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
Hotel Marketing and Advertising
- Executes annual marketing plan to budget.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns.
- Acts as liaison between marketing department and advertising agency.
- Manages F&B media schedules.
- Partners with property Revenue Management.
- Executes email marketing and display advertising.
- Maintains engagement with Cluster eCommerce manager.
- Verifies advertising alignment with brand voice.
Social Media Content Management
- Facilitates social media engagement and updating content in local digital channels.
- Develops and executes promotions campaigns in F&B, weddings, spa, rooms and conferences through digital and social media channels.
- Engages in proactive online reputation management.
Public Relations and Visual Asset Management
- Develops a comprehensive PR plan per quarter.
- Maintains a comprehensive list of local media contracts.
- Manages assigned accounts.
- Writes and distributes press releases.
- Manages execution of hotel sponsored events.
- Supports pull through of impactful PR strategy.
- Verifies news clippings report.
- Manages external vendors and media agencies.
- Surfaces and vets PR leads.
- Supports coordination of photography.
- Manages photo shoots.
- Acts as central point of contact for photographers.
Direct Marketing and Collateral Development
- Coordinates and executes Hotel and F&B printed materials.
- Controls quantity and inventory of marketing collateral.
- Assists in production of property, F&B display, and temporary signage.
- Promotes collection of competitors collateral.
- Manages execution of F&B direct marketing activities.
- Verifies collateral compliance with brand standards.
General
- Assists and manages development, coordination and execution of all communications activities with emphasis on F&B promotions.
- Helps with publication of hotel’s newsletter(s).
- Supports communications duties as necessary.
- Assists in liaison and execution of joint F&B promotions.
- Works with eCommerce to update hotel website.
- Partners with Director of Marketing to create marketing plan.
- Provides training and marketing leadership.
- Coordinates with property and above property eCommerce and Revenue Management teams.
- Keeps abreast of competition and marketing trends.
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