MARKETING MANAGER - BUCKNELL UNIVERSITY (ON-SITE)

As a Marketing Manager at Bucknell University with Chartwells Higher Education, you will play a pivotal role in driving our campus dining program's success. This opportunity allows you to creatively engage with the student community, demonstrating your knowledge of Generation Z and Centennial marketing strategies to improve guest happiness and revenue. Your efforts will help craft an engaging and inclusive dining experience that aligns with our dedication to fresh, local, and nutritious meals.

This is a full-time on-site position.

Key Responsibilities:

Develop and manage an annual marketing plan and budget for the entire campus, ensuring the achievement of sales goals across meal plans, retail, residential, and catering operations

Develop and implement innovative promotions and awareness campaigns to boost sales in resident dining, retail, catering, concessions, and summer camps/conferences

Maintain regular communications with clients and the campus community on a daily, weekly, and monthly basis

Conduct and analyze consumer research, market conditions, and competitor information to inform marketing strategies

Manage and complete the dining brand's digital strategy

Coordinate consumer feedback programs and analyze results to improve services

Establish and maintain merchandising standards

Present to various campus departments and student groups throughout the year

Collaborate with campus departments on ongoing and new campaigns

Supervise Student Success interns or sales ambassador teams

Coordinate and complete training and engagement programs for associates

Report on return on investment and key performance metrics

Develop vision plans and conduct quarterly client and collaborator presentations

Other duties as assigned, including supporting satellite campuses or regional marketing efforts, which may require occasional evening, late night, and/or weekend availability

Preferred Qualifications:

Bachelor’s degree in Marketing, Culinary, Hospitality, or Hotel Management or equivalent experience

Minimum of three years in marketing, with experience in B2C program development, and ideally B2B marketing

Ability to collaborate with various internal functions, including operations, culinary, retail, merchandising, and client relations

Strong organizational, time management, and communication skills, both verbal and written

Ability to present to large groups

Proficiency in Microsoft Office Suite: PowerPoint, Word, and Excel

Experience with social media tactics to improve brand awareness

Graphic design skills using Adobe Creative Suite are a plus

Apply to Chartwells Higher Education today!

Chartwells Higher Education is a member of Compass Group USA

Click here to Learn More about the Compass Story

Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act.

Applications are accepted on an ongoing basis.

Chartwells Higher Ed maintains a drug-free workplace.

Associates at Chartwells Higher Ed are offered many fantastic benefits.

Medical

Dental

Vision

Life Insurance/ AD

Disability Insurance

Retirement Plan

Paid Time Off

Holiday Time Off (varies by site/state)

Associate Shopping Program

Health and Wellness Programs

Discount Marketplace

Identity Theft Protection

Pet Insurance

Commuter Benefits

Employee Assistance Program

Flexible Spending Accounts (FSAs)

Paid Parental Leave

Personal Leave

Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here or copy/paste the link below for paid time off benefits information.

https://www.compass-usa.com/wp-content/uploads/2023/08/2023_WageTransparency_ChartwellsHED.pdf

Certain positions may require Florida Level 2 background screening. Details: https://info.flclearinghouse.com/

Req ID: 1570839

Chartwells HE

SHARON MCNEELEY

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