Marketing Manager (AI & Digital Growth Focus)
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Key skills for this role
About the Role
Harbor Real Estate is looking for a Marketing Manager to oversee the marketing function, including campaign execution, project marketing plans, creative outputs, digital assets, and lead generation.
Key Skills for This Role
Responsibilities
- Develop and implement project specific marketing plans, roadmaps, and proposals for new and existing developments
- Manage marketing budgets across all channels, reviewing performance against business targets to maximize ROI
- Oversee lead generation performance across digital campaigns, landing pages, and real estate portals
- Review lead quality and conversion metrics alongside sales/CRM teams, ensuring accurate lead routing and tagging within the CRM
- Pre approve all creative assets (brochures, signage, social media, listings) to ensure alignment with brand standards
- Coordinate with media and listing teams to optimize property portal performance and project visibility
- Manage website updates, landing page creation, tracking setups, and bug fixes in coordination with web developers
- Lead the internal marketing team and act as central coordinator between management, sales, leasing, CRM, and external partners
- Prepare regular data reports on campaign KPIs and budgets, while identifying and fixing operational gaps
Requirements
- Experience in marketing management, preferably in real estate or related field
- Proven ability to plan and execute marketing campaigns across digital and offline channels
- Experience with lead generation and CRM optimization
- Strong project management and organizational skills
- Excellent communication and leadership skills
- Proficiency in marketing analytics and reporting
Full Job Posting
About the Role
- The Marketing Manager is responsible for overseeing the day to day execution of Harbor Real Estate's marketing function and ensuring that campaigns, project marketing plans, creative outputs, digital assets, and lead generation activities are aligned with business priorities.
1. Strategy, Budgeting & Campaign Oversight
- Plan & Execute: Develop and implement project specific marketing plans, roadmaps, and proposals for new and existing developments
- Financial Control: Manage marketing budgets across all channels, reviewing performance against business targets to maximize ROI and cost efficiency
2. Lead Generation & CRM Optimization
- Funnel Management: Oversee lead generation performance across digital campaigns, landing pages, and real estate portals
- Data Alignment: Review lead quality and conversion metrics alongside sales/CRM teams, ensuring accurate lead routing and tagging within the CRM
3. Brand, Creative & Portal Coordination
- Quality Control: Pre approve all creative assets (brochures, signage, social media, listings) to ensure strict alignment with brand standards and project accuracy
- Portal Visibility: Coordinate with media and listing teams to optimize property portal performance and project visibility
4. Digital Assets & Technical Oversight
- Web Optimization: Manage website updates, landing page creation, tracking setups, and bug fixes in coordination with web developers to improve user experience (UX)
5. Team Leadership & Performance Analytics
- Cross Functional Direction: Lead the internal marketing team and act as the central coordinator between management, sales, leasing, CRM, and external partners
- Reporting & Auditing: Prepare regular data reports on campaign KPIs and budgets, while identifying and fixing operational gaps
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