Marketing Manager
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Key skills for this role
About the Role
The UAE National Orchestra seeks a Marketing Manager to develop and execute comprehensive marketing strategies to enhance brand visibility and drive ticket sales. You will own digital performance marketing and CRM, manage campaigns, and lead a team.
Key Skills for This Role
Responsibilities
- Develop and implement marketing strategies and plans that align with the UAENO's goals and objectives
- Conduct market research and analysis to identify opportunities, trends, and competitor insights
- Oversee the creation, execution, and optimization of marketing campaigns across various channels
- Own digital contribution to ticket sales, managing the full digital conversion funnel
- Build and manage media plans for all priority campaigns
- Own the marketing CRM and its integration with ticketing, email, and lead generation channels
- Design and execute lifecycle communications including welcome journeys, event announcements, and re engagement campaigns
- Own social media strategy, governance, paid/organic integration, and performance expectations
- Build and maintain baseline dashboards covering traffic, conversion, ticket sales, CRM growth, and campaign spend
- Manage, mentor, and develop a team of marketing professionals
- Develop and manage the marketing budget, ensuring effective allocation of resources and ROI
Requirements
- Experience in developing and executing marketing strategies
- Proven experience in digital marketing, including SEO, SEM, paid social, email marketing, and CRM
- Experience with CRM and database management
- Strong analytical skills and experience with analytics tools
- Experience managing a team
- Excellent communication and collaboration skills
- Budget management experience
Full Job Posting
Role Overview
- The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer engagement, and achieve business objectives.
- This role involves overseeing marketing strategy, audience growth, digital performance, CRM, paid media, campaign planning, market research, and reporting.
- A critical focus will be to own the orchestra's digital performance marketing and CRM engine, ensuring that awareness, traffic, engagement, and customer data are translated into measurable ticket sales.
Strategic Planning
- Develops and implements marketing strategies and plans that align with the UAENO's goals and objectives.
- Conducts market research and analysis to identify opportunities, trends, and competitor insights.
- Collaborates with senior management to establish marketing goals, budgets, and KPIs.
Campaign Management
- Oversees the creation, execution, and optimization of marketing campaigns across various channels, including digital, print, and social media.
- Ensures consistent brand messaging and visual identity across all marketing materials and platforms.
- Monitors and analyses campaign performance, providing insights and recommendations for improvement.
Digital Marketing
- Leads digital marketing initiatives, including SEO, SEM, paid social, email marketing, CRM, website/event page performance, and digital ticket sales conversion.
- Utilizes analytics tools to measure the effectiveness of digital marketing efforts and adjust strategies accordingly.
- Stays current with emerging digital marketing trends and technologies.
Digital Performance and Ticketing Funnel Ownership
- Own digital contribution to ticket sales for concerts, family series, special projects, and season campaigns.
- Manage the full digital conversion funnel from ad exposure to completed purchase, identifying friction points and taking corrective action.
- Work closely with the ticketing platform or box office function to ensure event pages, tracking, and sales attribution are configured properly.
Media Planning and Buying
- Build and manage media plans for all priority campaigns, including audience strategy, budget allocation, channel mix, and optimization logic.
- Set up, manage, and optimize paid campaigns across Meta, Google, YouTube, display, and other relevant channels.
- Continuously assess audience performance, creative performance, and platform efficiency to refine spend allocation.
CRM and Customer Data
- Own the marketing CRM and its integration with ticketing, email, and lead generation channels.
- Build and manage audience segments based on language, interest, attendance history, engagement, and value.
- Create and maintain lookalike and retargeting audiences based on CRM data, site visitors, engaged users, and past buyers.
- Maintain CRM data hygiene, source tracking, audience taxonomy, duplicate management, and documentation.
Email, WhatsApp, and Customer Journeys
- Design and execute lifecycle communications including welcome journeys, event announcements, reminders, last chance pushes, post event follow up, cross sell, and re engagement campaigns.
- Manage email and messaging calendars to support event campaigns and always on audience nurturing.
- Track open rates, click through rates, conversion rates, unsubscribe patterns, and sales contribution, and optimize journeys accordingly.
Social Media and Digital Channels
- Own social media strategy, governance, paid/organic integration, channel priorities, approval workflow, and performance expectations.
- Coordinate with designers, videographers, agencies, and production partners to produce high performing creative assets.
- Develop and implement influencer and creator strategies that align with business goals and ticket sales objectives.
Measurement, Reporting, and Insight
- Build and maintain baseline dashboards covering traffic, conversion, ticket sales, CRM growth, campaign spend, CPA, ROAS, and repeat attendance indicators.
- Integrate communications metrics such as share of voice, sentiment, and media outcomes into the wider marketing dashboard.
- Produce weekly campaign reports and post event wash ups with clear recommendations.
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