indeed
Marketing Manager
Chais Talent
Abu Dhabi, UAE
Full Time
Manager
Onsite
2 months ago
Marketing StrategyBudget ManagementCampaign ManagementBrand ManagementVendor ManagementTeam Leadership
Free
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Marketing StrategyBudget ManagementCampaign Management
About the Role
Chais Talent is recruiting a Marketing Manager for a shopping mall in Abu Dhabi. The role is accountable for driving marketing outcomes, budget management, brand consistency, and campaign execution.
Key Skills for This Role
Marketing StrategyBudget ManagementCampaign ManagementBrand ManagementVendor ManagementTeam Leadership
Responsibilities
- Develop and oversee the annual and monthly marketing calendar for the mall, ensuring alignment with regional and group level strategic objectives
- Identify and leverage mall specific growth opportunities based on catchment analysis, tenant mix, and seasonal demand patterns
- Drive marketing initiatives to enhance footfall, retail sales performance, and overall brand positioning
- Take full ownership of the approved mall marketing budget and ensure disciplined financial governance
- Monitor budget utilization continuously and proactively manage variances
- Evaluate ROI of campaigns and events using defined performance indicators
- Review, refine, and approve campaign frameworks, event concepts, and creative directions
- Maintain strict brand consistency across all ATL, BTL, digital, and on ground marketing touchpoints
- Establish and sustain strong collaborative relationships with retailers and key internal stakeholders
- Lead, mentor, and manage the mall marketing team to ensure high performance and accountability
Requirements
- Previous experience of working within Marketing in a Shopping Mall
- Proven track record of delivering key objectives as described in the job description
- Willing to work six days a week
Full Job Posting
The Role
- The Marketing Manager – Mall is accountable for driving marketing outcomes, ensuring effective budget utilization, maintaining brand consistency, and overseeing execution governance for the assigned mall.
- The role is responsible for translating approved strategic directions into high impact campaigns and events, executed through Assistant Managers and operational teams, with a clear focus on delivering measurable business impact and enhancing retailer engagement.
- This position holds overall responsibility for performance outcomes and approval authority, rather than involvement in day to day operational execution.
Key Responsibilities
- Develop and oversee the annual and monthly marketing calendar for the mall, ensuring full alignment with regional and group level strategic objectives.
- Identify and leverage mall specific growth opportunities based on catchment analysis, tenant mix, and seasonal demand patterns.
- Drive marketing initiatives that effectively enhance footfall, retail sales performance, and overall brand positioning.
- Take full ownership of the approved mall marketing budget and ensure disciplined financial governance.
- Monitor budget utilization continuously and proactively manage any variances.
- Evaluate the return on investment of campaigns and events using clearly defined performance indicators and metrics.
- Review, refine, and approve campaign frameworks, event concepts, and creative directions to ensure strategic alignment.
- Maintain strict brand consistency across all ATL, BTL, digital, and on ground marketing touchpoints.
- Ensure full adherence to LIHL brand guidelines and internal approval protocols.
- Establish and sustain strong collaborative relationships with retailers and key internal stakeholders.
- Drive and facilitate active retailer participation in mall led promotions, activations, and events.
- Address and resolve marketing related escalations in coordination with regional leadership teams in a timely and effective manner.
Requirements
- The ideal candidate must have previous experience of working within Marketing in a Shopping Mall, and have a proven track record of delivering all of the key objectives dictated in the Job Description.
- They must also be happy to work six days a week.
About the company
- Consisting only of Director level personnel, each with over 12 years' experience of working within the Gulf Region, we aim to alleviate all the issues and frustrations traditionally associated with using a Resourcing or external HR service.
- Each client and candidate is handpicked and dealt with by a Director personally thus ensuring that all parties get the level of service they expect.
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