Marketing Manager
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Develop and execute marketing and sales strategies to increase vehicle sales and strengthen market presence.
- Create and optimize lead-generation campaigns across Google Ads, Instagram, Facebook, TikTok, and automotive platforms.
- Manage advertising budgets and monitor lead quality, cost per lead, conversion rates, and advertising return.
- Oversee vehicle listings, website content, social media, and promotions, ensuring accurate pricing and appealing presentation.
- Coordinate photography, videos, and advertising content to generate enquiries and showcase inventory.
- Lead and coach the sales team, set targets, and monitor individual and team performance.
- Manage enquiry response, buyer qualification, showroom visits, test drives, and follow-up through closure.
- Keep leads, customer interactions, and sales opportunities updated in the CRM.
- Work with inventory teams to promote priority vehicles and slow-moving stock.
- Support negotiations, customer concerns, and deal closure while maintaining agreed profit margins.
- Build referral partnerships and encourage repeat business through customer relationships.
- Report campaign results, sales forecasts, revenue, and improvement plans to management.
Requirements
- Proven experience in automotive marketing, lead generation, and sales team management.
- A strong record of generating qualified vehicle enquiries and converting them into sales.
- Hands-on knowledge of Meta Ads, Google Ads, CRM systems, and campaign analytics.
- Understanding of the UAE automotive market and online vehicle sales platforms.
- Strong leadership, communication, negotiation, and closing skills.
- Ability to manage budgets, analyze results, and take accountability for sales targets.
- A UAE driving licence is preferred.
Key Performance Indicators
Qualified leads generated and cost per qualified lead.
Lead response time and enquiry-to-appointment conversion.
Showroom visits, test drives, and vehicle sales.
Individual and team sales target achievement.
Advertising return, sales revenue, and gross profit.
What We Offer
- Competitive salary based on experience and qualifications, plus performance-based incentives tied to agreed targets.
- Company-sponsored employment visa and medical insurance.
- Tools and resources required to perform the role.
- Annual leave and public holidays in accordance with UAE labour law.
- Professional growth and career development opportunities.
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