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Marketing Lead, Middle East & Africa
Versuni
Dubai, UAE
Full Time
Lead
1 weeks ago
Marketing StrategyP&L ManagementPortfolio StrategyData AnalysisStakeholder ManagementTeam Management
Free
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Marketing StrategyP&L ManagementPortfolio Strategy
About the Role
Versuni is seeking a Marketing Lead to shape regional marketing strategy and drive business growth across the Middle East & Africa. The role involves end-to-end accountability for portfolio strategy, P&L performance, and channel strategy.
Key Skills for This Role
Marketing StrategyP&L ManagementPortfolio StrategyData AnalysisStakeholder ManagementTeam Management
Responsibilities
- Lead 18 month rolling forecast outlook in line with category ambitions and market dynamics
- Drive portfolio strategy, ensuring product positioning and competitive pricing for profitable growth
- Localize global strategies based on consumer insights from market and data analytics
- Own and manage marketing budgets to achieve strategic goals
- Develop and execute 360° integrated marketing strategies with Media, E Commerce, and Shopper marketing teams
- Represent the business in front of distributors and retailers, building sales plans with Sales team
- Lead and nurture a high performing team of Marketing Managers
- Design and maintain workflow between internal teams and external agencies
- Analyze local and global market trends to create competitive advantage
- Coordinate with local and global executive stakeholders for alignment
Requirements
- Bachelor's degree in business or marketing; master's preferred
- 12+ years of relevant marketing and commercial experience, preferably in FMCG/consumer goods or consumer electronics
- Solid knowledge of category strategy design with full financial ownership
- Proven experience in multi country marketing management in the region
- Detailed P&L management, data analysis, and commercial acumen
- Team management experience
- Fluent English in spoken and written
- Effective global stakeholder management skills
- Initiative taker with high ownership
- Skilled at managing large marketing budgets
Full Job Posting
About The Role
- Versuni is looking for a Marketing Lead to elevate presence across Middle East & Africa.
- This is a business critical leadership opportunity to shape regional marketing strategy and drive business growth.
- The role involves end to end accountability for portfolio strategy, P&L performance, competitive positioning, customer engagement, and channel strategy.
The Impact You’ll Make
- Lead 18 month rolling forecast outlook in line with category ambitions and market dynamics.
- Drive portfolio strategy, ensuring product positioning and competitive pricing for profitable growth.
- Localize global strategies based on consumer insights from market and data analytics.
- Own and manage marketing budgets to achieve strategic goals.
- Develop and execute 360° integrated marketing strategies with Media, E Commerce, and Shopper marketing teams.
- Represent the business in front of distributors and retailers, building sales plans with Sales team.
- Lead and nurture a high performing team of Marketing Managers.
- Design and maintain workflow between internal teams and external agencies.
- Analyze local and global market trends to create competitive advantage.
- Coordinate with local and global executive stakeholders for alignment.
The Skills And Knowledge You’ll Bring
- Bachelor’s and preferably master’s degree in business or marketing.
- 12+ years relevant marketing and commercial experience, preferably in FMCG/consumer goods or consumer electronics.
- Solid knowledge of category strategy design with full financial ownership.
- Proven experience in multi country marketing management in the region.
- Detailed P&L management, data analysis, and commercial acumen.
- Team management experience.
- Fluent English in spoken and written.
- Effective global stakeholder management skills.
- Initiative taker with high ownership.
- Skilled at managing large marketing budgets.
What We’ll Give You In Return
- Competitive base salary benchmarked against top companies.
- Competitive allowances: Housing, Transportation, Education, Mobile, Air ticket.
- Performance based annual incentive programs.
- Top tier medical insurance plan including family.
- Additional day off for festivals and birthday.
- Product discounts on selected Versuni products.
- Modern office location with facilities.
- High growth environment with multinational work culture.
- Inclusive working culture and family spirit.
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