Marketing Lead

In this role, you will play a key role in expanding MyTutor’s B2C marketing programme.

Own the marketing plan, developing and executing strategies and tactics that will attract and retain new customers

Refine and build out MyTutor’s consumer brand messaging as we scale

Lead marketing for new product/feature launches, including internal and external communications

Develop content and strategies for email, website landing pages, and social media

Support tutor communication and recruitment

Collaborate across the business to gather insights, ensure alignment to objectives, and devise creative and effective strategies

You’ll also support B2B marketing efforts for both MyTutor and IXL in the UK:

Partner closely with sales leadership and account teams to identify opportunities, challenges, and priorities, and translate these insights into effective marketing strategies

Develop and execute field marketing campaigns that attract new customers (schools and trusts)

Create marketing messaging, collateral, email campaigns, and sales enablement resources

Gain a strong understanding of our customers at the school and trust level, and maintain an active pulse on market trends in the region

Bachelor's degree and 9+ years of brand marketing, communications, and/or integrated marketing experience, including with consumer-facing brands.

Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals

Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources

Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count