Marketing & Lead Generation Coordinator
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Key skills for this role
Role Overview
The Marketing and Lead Generation Coordinator grows and qualifies the sales pipeline for APEX training and consultancy services.
The role reaches prospective clients, vendors, and course participants and feeds qualified leads to the business development team for follow-up and closing.
Key Skills for This Role
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About APEX
APEX is a training and consultancy services company that works with clients, partner vendors, and instructors to deliver training programmes and consultancy engagements.
Role Purpose
The Marketing and Lead Generation Coordinator grows and qualifies the sales pipeline for APEX training and consultancy services.
The role reaches prospective clients, vendors, and course participants and feeds qualified leads to the business development team for follow-up and closing.
Key Responsibilities
- Make outbound marketing and sales calls to generate and qualify leads.
- Build and manage outreach through phone calls, email, and other channels.
- Log every call, outcome, and lead status accurately in the CRM or lead tracker.
- Qualify leads and hand sales-ready leads to business development with clear next actions.
- Support campaigns for course launches, vendor partnerships, and promotions.
- Track weekly call volume, lead generation, and conversion targets.
- Follow up with unconverted leads and keep them warm for future opportunities.
- Coordinate messaging and outreach with the wider team and brand.
Requirements
- 2–4 years of experience in marketing, telesales, lead generation, or a similar outreach-focused role.
- Candidates must be confident verbal communicators comfortable making a high volume of outbound calls.
- The role requires resilience, persistence, good written English, organisation, and self-motivation.
- Candidates must be comfortable using spreadsheets and CRM tools to log and track leads.
- Arabic is a plus given APEX's client base.
Nice to Have
- Experience in training, consultancy, education, vendor management, or course coordination is preferred.
- Familiarity with basic content creation or email marketing tools is preferred.
- Prior experience working against a sales pipeline or CRM funnel is preferred.
- A Bachelor's degree is preferred.
Success Metrics
Maintain consistent weekly call volume against an agreed target.
Generate and hand off a defined number of qualified leads per week.
Track and improve lead-to-opportunity conversion rates.
Keep outreach activity logging accurate and up to date.
Work Location
- The role is in person.
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