Marketing Executive (UAE National)
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Key skills for this role
Role Overview
Liaise with the marketing departments of handled brands to develop and implement marketing activities.
The role aims to increase brand awareness, market penetration, and the effectiveness of new product and showroom launches.
Key Skills for This Role
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Company Overview
The group operates across general trading, automobiles and heavy equipment, travel, foreign exchange, financial services, property management, construction, infrastructure development, and information technology services.
The organization emphasizes commitment, care, vision, employee development, and community involvement.
Job Purpose
Liaise with the marketing departments of handled brands to develop and implement marketing activities.
The role aims to increase brand awareness, market penetration, and the effectiveness of new product and showroom launches.
Marketing and Sales Support
- Work with department managers to understand sales strategies and implement marketing plans that support sales targets and budgets.
- Work with principals where applicable to understand brand positioning and implement target plans within the company framework.
- Assist with annual marketing budget planning and forecasting in line with sales budgets.
- Identify relevant marketing opportunities and inform department managers and the Head of Sales.
Campaigns and Events
- Coordinate promotional activities and trade shows with developers, advertisers, agencies, and other partners.
- Support new product, showroom, and brand launches.
- Organize exhibitions, seminars, customer gatherings, and in-house activities.
- Use integrated marketing activities to improve product and customer reach cost-effectively.
Digital and Content Marketing
- Conduct paid advertising, audience competitions, affiliate programs, sponsorships, email promotions, and social media campaigns.
- Optimize website exposure by analyzing search engine patterns and directing keyword or content placement.
- Develop and maintain the official website and increase traffic through digital marketing tools.
- Write company and product content for press releases, internal magazines, and other promotional channels.
Customer and Agency Coordination
- Design and circulate customer satisfaction surveys, analyze the data, and report findings to management.
- Work closely with marketing agencies to implement company marketing plans cost-effectively.
- Comply with company quality management system requirements.
Qualifications and Experience
- Bachelor's degree required.
- Marketing specialization is preferred.
- At least three years of experience in the FMCG sector required.
Knowledge and Skills
- Knowledge of customer and personal service principles and processes.
- Knowledge of communications and media production and dissemination methods.
- Knowledge of design techniques, tools, and principles.
- Knowledge of target customers, industries, and territories.
- Proficient in written and verbal English; Arabic and Hindi are advantageous.
- Active listening and coordination skills.
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