Marketing Executive
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Key skills for this role
About the Role
Position Summary The Marketing Executiv e is responsible for driving business growth by strengthening the pharmacy's presence within its catchment area, building strategic partn.
Key Skills for This Role
Responsibilities
- Visit critical or underperforming pharmacies regularly to identify performance gaps and implement action plans
- Analyze and continuously update the pharmacy catchment area, identifying opportunities for business growth and new partnerships
- Achieve a minimum target of 5 clinic tie ups per month to increase prescription referrals and customer traffic
- Establish partnerships with nearby retail businesses to enhance brand visibility and generate referrals
- Visit residential buildings within the catchment area to promote the pharmacy's products and services
- Ensure availability, proper placement, and effective utilization of marketing materials
- Plan and execute a minimum of 4 health check up campaigns per month
- Organize and conduct at least 2 gym or wellness events per month
- Build and maintain strong professional relationships with clinics, fitness centers, residential communities, and local business partners
- Collect, monitor, and regularly update market intelligence
- Submit regular reports on catchment area updates, marketing activities, partnerships, and field insights
- Track and evaluate the effectiveness of marketing campaigns and promotional activities
Requirements
- Experience in marketing, business development, or related field
- Strong communication and relationship building skills
- Ability to plan and execute marketing campaigns and events
- Analytical skills for market intelligence and reporting
Full Job Posting
Position Summary
- The Marketing Executive is responsible for driving business growth by strengthening the pharmacy's presence within its catchment area, building strategic partnerships, executing local marketing initiatives, and identifying opportunities to increase customer footfall, prescriptions, and brand awarene
Key Responsibilities
- Visit critical or underperforming pharmacies regularly to identify performance gaps and implement action plans for improvement.
- Analyze and continuously update the pharmacy catchment area, identifying opportunities for business growth and new partnerships.
- Achieve a minimum target of 5 clinic tie ups per month to increase prescription referrals and customer traffic.
- Establish partnerships with nearby retail businesses such as laundries, grocery stores, supermarkets, and other local establishments to enhance brand visibility and generate referrals.
- Visit residential buildings within the catchment area to promote the pharmacy's products and services.
- Obtain necessary approvals from building management for promotional activities whenever required.
- Ensure the availability, proper placement, and effective utilization of marketing materials, including roll up stands, flyers, door hangers, home delivery acrylic stands, and business cards.
- Plan and execute a minimum of 4 health check up campaigns per month within the assigned catchment area.
- Organize and conduct at least 2 gym or wellness events per month to promote health awareness and Medon's pharmacy services.
- Ensure all branding and promotional activities comply with company standards and brand guidelines.
- Build and maintain strong professional relationships with clinics and healthcare providers, fitness centers and gyms, residential communities, community groups, and local business partners.
- Collect, monitor, and regularly update market intelligence, including new clinics and healthcare providers, competitor activities, promotions, and pricing, local market trends and developments, and business opportunities within the assigned territory.
Key Performance Indicators (KPIs)
- Minimum 5 clinic tie ups per month.
- Minimum 4 health check up campaigns per month.
- Minimum 2 gym/wellness events per month.
- Timely submission of catchment and market intelligence reports.
- Increased customer footfall, prescription referrals, and community engagement within the assigned catchment area.
- Compliance with company branding and marketing standards.
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