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Marketing Executive - Priamrk- UAE

Alshaya
UAE
Full-time
Entry
Onsite
Discovered Today
Oracle
Free

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  • Assist with strategic planning
  • Support in producing the Annual Marketing Plan.
  • Ensure brand proposition in Alshaya is integrated into all marketing activity, as defined by host brand
  • Collect performance information against set targets/measures for all marketing (and media relations activity where no dedicated PR and Social Media resource exists).
  • Analyse new marketing opportunities as they arise (brand extensions, partnerships, etc)
  • Responsible for analysing market research, insight and database
  • Collect and maintain library of consumer, market and competitor insights
  • Analyse store and Customer Care issues to support line manager
  • Provide appropriate insight and performance reporting to line manager.
  • Support programmes for driving acquisition of customer names.
  • Action database driven marketing activity (SMS,VIP Invitations) as per marketing plan.
  • Responsible for artwork development, advertising, promotions, catalogues and magazines
  • Help calendarize the Annual Brand Marketing and Promotional Plan (launches, new season, brand building, sales, etc)
  • Highlight deviations from agreed plan
  • Liaise with CMD on the development and production of ATL and BTL materials
  • Assist with annual plan and timing schedule for catalogue/magazine production (Brand specific)
  • Ensure all content is aligned with Alshaya content guidelines
  • Works with Operations and CMD team to drive sales license process
  • Implement promotions as per plan or line manager directions
  • Assess quality of marketing materials and provide feedback to line manager.
  • Plan and action distribution of marketing materials as per calendar.
  • Ensures all marketing spend is approved as per LOA and captured on Oracle (via CMD )
  • Support media mix
  • Assist with preparation of the brand’s annual advertising media mix (print, radio, online, In-store, Events).
  • Monitor/review campaign delivery - feedback any discrepancy to Line Manager and CMD
  • Support partnership and events
  • Identify events in support of brand's marketing objectives

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