naukri
Marketing Executive MEA
A O Smith Fze
United Arab Emirates, UAE
Full Time
Senior
Hybrid
1 months ago
Marketing StrategyContent CreationMulti channel MarketingCampaign ManagementKPI ReportingSEA
Free
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Marketing StrategyContent CreationMulti channel Marketing
About the Role
A.O. Smith FZE is looking for a driven Marketing Executive to join their Middle East & Africa team in Dubai.
Key Skills for This Role
Marketing StrategyContent CreationMulti channel MarketingCampaign ManagementKPI ReportingSEA
Responsibilities
- Create compelling, multi channel marketing content for specific target markets in line with inbound strategy
- Constantly review the customer journey to increase customer interaction and retention
- Analyze monthly campaign metrics to enable accurate KPI reporting
- Work closely with external agency partners to grow brands in the market
- Assist in creating Value Propositions for new and adjusted products
- Organize exhibitions, trade shows, seminars, and industry events
- Produce all marketing materials including print, digital, and advertising
- Conduct competitor scanning, channel marketing, and footprint analysis
- Provide marketing guidance and direction to MEA customers
Requirements
- Minimum 5 years experience in operational marketing in a target driven business with proven performance in MEA market
- Knowledge of SEA and SEO
- Social media management experience
- Experience marketing technical products in a B2B environment
- WordPress knowledge
- Outstanding written and verbal communication skills
- Excellent organizational skills and ability to handle multiple projects
- Customer centric approach
- Very good IT knowledge: Microsoft Office, ERP, CRM (Microsoft Dynamics preferred), e letter tools, analytics tools, Adobe Creative Cloud
- Fluent English; Arabic is a large advantage
- Bachelor's degree in marketing or related field beneficial but not essential
- Prepared and able to travel as required
Full Job Posting
Overall Responsibility
- Organizing and executing marketing activities for A.O. Smith & associated brands in the Middle East & Africa, in line with the overall Marketing strategy and plan.
- The position is full time, based at the Dubai office and occasional travel in the Middle East region may be required.
Key Tasks
- Create compelling, multi channel marketing content for specific target markets in line with our inbound strategy.
- Constantly review the customer journey to investigate where we can implement additional activities to increase or improve customer interaction and retention.
- Analyse monthly campaign metrics to enable accurate KPI reporting.
- Work closely with external agency partners to grow our brands in the market.
- Assist in the creation of Value Propositions for new and adjusted products and gather market information to support Value Propositions.
- Owning the organisation of exhibition / trade shows / seminars and industry event attendance.
- Work on production of all marketing materials including print, digital and advertising.
- Conduct Competitor scanning, channel marketing and footprint analysis.
- Provides Marketing guidance and direction to MEA customers related to ways of promoting our brands in their specific markets.
Qualifications
- Bachelor's Degree in marketing or related field beneficial but not essential.
Skill and Competence Requirements
- An independent self starter who likes to work in an international matrix structured company environment.
- Knowledge of SEA and SEO.
- Social media management.
- Experience of marketing technical products within a B2B environment.
- WordPress knowledge.
- Outstanding written and verbal communication with excellent attention to details.
- Being able to write content for web or socials.
- Good market knowledge (Middle East and Africa).
- Knowledge of the (water heating / water treatment) market would be beneficial.
- Excellent interpersonal and communication skills.
- Excellent organizational skills. Must have ability to handle a wide variety of projects whilst prioritizing own workload.
- Customer centric approach with an excellent attitude towards providing consistently high levels of Customer Service.
Experience
- Minimum 5 years experience in operational Marketing in a professional target driven business with proven performance record in similar field within MEA market.
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