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Marketing Executive

AraBnB Vacation Homes
Dubai, UAE
Full Time
Entry
Onsite
AED 5,000 6,000/month / month
3 weeks ago
Social Media MarketingContent CreationVideo EditingMeta Business SuiteCanvaSEO
Free

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About Us

  • Arabnb is a luxury vacation homes company operating across Dubai. We manage AED 100M+ in high value real estate assets, including premium apartments and villas in Dubai’s topperforming prime districts.
  • Every Arabnb residence features elevated amenities — fully equipped kitchens, premium linens, fast WiFi, smart home comforts, private balconies, community pools, and dedicated workspaces.

About the Role

  • We are looking for a creative, driven, and resourceful Social Media Marketing Executive to join us in house in Dubai.
  • This person will take full ownership of the social media presence for both Arabnb Holiday Homes across Instagram, TikTok, Facebook, and LinkedIn.
  • Being based on site in Dubai is essential. This is not a remote or hybrid position.

Key Responsibilities

  • Create and execute a social media content calendar for Arabnb across Instagram, TikTok, and Facebook, showcasing our luxury vacation home portfolio.
  • Film and edit high quality property walkthrough videos, guest experience content, Reels, TikToks, and Stories that highlight the lifestyle and amenities of each Arabnb property.
  • Develop content themes around Dubai tourism, luxury short stay living, guest testimonials, property reveals, and seasonal promotions.
  • Write compelling captions and copy that speak to potential guests, property owners, and investors, tailored to each platform.
  • Engage with the Arabnb community — respond to DMs, comments, and inquiries promptly to drive bookings and build brand loyalty.
  • Build and execute a direct booking strategy to reduce reliance on OTAs (Airbnb, Booking.com, etc.) and drive guests to book directly through the Arabnb website.
  • Set up and manage retargeting campaigns via Meta Business Suite to re engage previous guests and website visitors, encouraging repeat stays and direct bookings.
  • Implement and manage basic SEO for the Arabnb website — optimise property listing pages, blog content, meta descriptions, and keywords to increase organic search visibility and drive traffic.
  • Create and drive traffic to dedicated landing pages, seasonal offers, and promotional campaigns designed to convert website visitors into direct bookings.
  • Develop and manage a customer loyalty program to incentivise repeat guests — including referral rewards, returning guest discounts, exclusive offers, and email based re engagement campaigns.
  • Work on email marketing flows (welcome sequences, post stay follow ups, special offers) to nurture past guests and encourage direct re bookings.
  • Track and report on Arabnb social media performance metrics (reach, engagement, follower growth, booking enquiries, website traffic, direct booking conversions) and provide actionable insights.

Requirements & Qualifications

  • Experience: 1–2 years of hands on experience in social media marketing, content creation, or a similar digital marketing role. Experience in real estate, hospitality, or luxury lifestyle brands is a strong plus.
  • Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (preferred but not mandatory if experience is strong).
  • Video Editing: Proficient in video editing software such as CapCut, Adobe Premiere Pro, InShot, or similar tools. Must be able to produce polished, professional video content independently — from filming to final edit.
  • Design Skills: Strong working knowledge of Canva for creating social media graphics, Stories templates, presentation decks, and marketing collateral.
  • Meta Business Suite: Hands on experience with Meta Business Suite is essential. Must know how to set up, run, and optimise paid ad campaigns on Facebook and Instagram, including audience targeting, custom audiences, lookalike audiences, retargeting, A/B testing, and budget management. Ability to rea
  • Platform Expertise: Deep understanding of Instagram, TikTok, Facebook, and LinkedIn — including best practices, algorithms, content formats, and native analytics tools.
  • Copywriting: Excellent written English with the ability to craft engaging captions, CTAs, and copy for different audiences — from luxury hospitality guests to real estate investors and brokers.
  • Creativity: A strong creative eye with the ability to conceptualise and execute original content ideas that drive engagement, build brand awareness, and generate leads.
  • SEO & Website Traffic: Basic to intermediate understanding of SEO principles — keyword research, on page optimisation, meta tags, and content strategy to drive organic traffic to the Arabnb website and increase direct bookings.
  • Analytics: Comfortable using Meta Business Suite, TikTok Analytics, LinkedIn Analytics, Instagram Insights, and Google Analytics to measure performance, track website traffic, and inform strategy.
  • Email Marketing: Familiarity with email marketing platforms (e.g., Mailchimp, Brevo) for building guest re engagement flows, loyalty campaigns, and promotional newsletters.
  • Location: Must be based in Dubai, UAE and available to work on site full time. This is not a remote or hybrid position.

What We Offer

  • Competitive monthly salary of AED 5,000 – 6,000 (based on experience and skills).
  • Opportunity to take full ownership of the social media presence for two growing Dubai brands — in luxury hospitality.
  • A dynamic, fast paced work environment with room for creativity, ownership, and career growth.
  • Direct mentorship and collaboration with the Founder.
  • Exposure to vacation rental industries in one of the world’s most exciting property markets.
  • Visa sponsorship (if applicable).
  • Annual leave and public holidays as per UAE Labour Law.

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