Marketing Executive / Digital Marketing Specialist

Overview

Key Responsibilities

• Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and social media strategies.
• Conduct market research to identify trends, competitors, and customer preferences.
• Create engaging content for websites, blogs, social media, and other marketing materials.
• Monitor and analyze campaign performance metrics, providing actionable insights for continuous improvement.
• Collaborate with other departments to ensure brand consistency and alignment on marketing efforts.
• Manage budgets for marketing campaigns and report on ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; relevant certifications in digital marketing are a plus.
• **2+** **years** of experience in marketing, with a focus on digital strategies.
• Proficiency in marketing tools (e.g., Google Analytics, social media platforms, email marketing software).
• Strong analytical skills and the ability to interpret data to drive decisions.
• Excellent written and verbal communication skills.
• Creative mindset with attention to detail and strong organizational abilities.

Salary