Marketing Executive
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Key skills for this role
Role Overview
This is a full-time Marketing Executive role.
Plan and execute campaigns promoting Trusity programmes and its AI-powered platform to students, parents, schools and partners.
Support market growth through research, digital-channel management, lead generation, conversion and consistent brand messaging.
Key Skills for This Role
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About Trusity
Trusity is a skill-tech platform focused on equipping children and youth aged 8 to 18 with digital literacy, financial literacy and entrepreneurship skills.
The platform includes TruPreneurs.AI, a multi-AI agent technology supporting students as founders, problem solvers and change-makers.
Role description
This is a full-time Marketing Executive role.
Plan and execute campaigns promoting Trusity programmes and its AI-powered platform to students, parents, schools and partners.
Support market growth through research, digital-channel management, lead generation, conversion and consistent brand messaging.
Core responsibilities
- Conduct market research, develop market plans and coordinate sales and marketing initiatives.
- Create marketing collateral with internal teams and monitor campaign performance.
- Manage digital channels and support lead generation and conversion.
- Collaborate with business development and product teams.
- Contribute to strategic growth initiatives and expand Trusity’s regional and online-community presence.
Qualifications
- Strong graphic design skills for static social media content, video editing and online marketing campaigns.
- Hands-on performance marketing experience across Meta Ads and Google Ads, including targeting, budgets, conversion tracking and analysis.
- Market research skills and at least 3 years of experience in the UAE.
- Excellent communication and sales-and-marketing collaboration skills.
- Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
- Ability to work independently, manage multiple projects and meet deadlines.
Preferred experience
- Experience with digital marketing, social media management and CRM or marketing automation tools is highly preferred.
- Education, edtech or youth-focused programme experience is advantageous.
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