Marketing

Job Description – Marketing Manager/ Senior Marketing Executive

We are looking for an experienced and proactive Marketing Manager / Senior Marketing Executive to join our team.

The candidate will be responsible for managing global influencer marketing, brand partnerships, events and activations, supporting e-commerce operations, and coordinating with agencies to execute marketing strategies across markets.

1)Influencer Marketing (Global): Identify, coordinate, and manage influencers globally.

Handle collaborations, content planning, deliverables tracking, negotiations, and performance monitoring.

2)Brand Partnerships & Collaborations: Identify and develop collaboration opportunities with brands, social media pages, retail partners, city pages, and event platforms.

Execute co-marketing campaigns, giveaways, brand features, and collaboration launches to increase brand visibility.

3)Events & Activations: Plan and execute international exhibitions, trade shows, brand activations, PR events, and promotional campaigns.

Coordinate with event organizers, designers, and logistics teams.

4) E-commerce Management: Understanding of Shopify backend, product uploads, website banners, collections, landing pages, discount codes, and coordination with website developers.

5)Agency Coordination: Work closely with marketing agencies for social media, performance marketing, website development, and creatives.

Ensure timelines, deliverables, and campaign execution are aligned.

6)Contracts & Documentation: Basic understanding of influencer contracts, agency agreements, deliverables, usage rights, and payment terms.

7)Tools & Software: Should have working knowledge of MS Office (Excel, Word, PowerPoint), Canva, and marketing tools.

8)AI Tools: Should be well-versed with AI tools such as ChatGPT for content writing, marketing ideas, communication drafting, and improving workflow efficiency.

9)General Marketing & Campaign Management: Assist in campaign planning, product launches, PR activities, gifting campaigns, and coordination with distributors and partners across different markets.