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Marketing Director / Marketing Manager
People Meet
Dubai, UAE
Part Time
Director
2 weeks ago
Marketing StrategyBrand ManagementDigital MarketingContent MarketingPerformance MarketingProduct Marketing
Free
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Marketing StrategyBrand ManagementDigital Marketing
About the Role
People Meet is seeking a Marketing Director/Manager to lead marketing strategy, brand positioning, and demand generation. The role involves overseeing multi-channel campaigns, analyzing performance metrics, and managing a team.
Key Skills for This Role
Marketing StrategyBrand ManagementDigital MarketingContent MarketingPerformance MarketingProduct Marketing
Responsibilities
- Lead the organization’s marketing strategy, brand positioning, and demand generation initiatives to drive business growth and market competitiveness
- Oversee integrated marketing programs across digital, traditional, and experiential channels to ensure consistent messaging and measurable performance
- Develop and execute comprehensive marketing strategies aligned with business objectives, market trends, and customer insights
- Manage brand positioning, campaign planning, and go to market strategies to strengthen brand awareness, customer acquisition, and retention
- Oversee multi channel marketing activities, including digital marketing, content marketing, performance marketing, product marketing, events, and public relations
- Analyze market trends, customer behavior, and campaign performance metrics to evaluate effectiveness and optimize marketing investments
- Lead and develop marketing teams, manage budgets, and collaborate closely with sales, product, and executive leadership
- Coordinate with external agencies, vendors, and partners to execute high impact marketing initiatives
Requirements
- Strong understanding of marketing strategy, brand management, digital marketing, product marketing, and customer acquisition principles
- Ability to design and execute integrated, multi channel marketing campaigns
- Proficiency in marketing analytics tools, CRM systems, advertising platforms, and performance measurement techniques
- Familiarity with SEO, SEM, content strategy, and marketing automation is advantageous
- Strong leadership and team management skills
- Excellent analytical and strategic thinking skills
- Strong communication, presentation, and stakeholder management skills
Full Job Posting
Role Description
- The Marketing Director / Marketing Manager is responsible for leading the organization’s marketing strategy, brand positioning, and demand generation initiatives to drive business growth and market competitiveness.
- This role oversees integrated marketing programs across digital, traditional, and experiential channels to ensure consistent messaging and measurable performance.
Key Responsibilities
- Developing and executing comprehensive marketing strategies aligned with business objectives, market trends, and customer insights.
- Managing brand positioning, campaign planning, and go to market strategies to strengthen brand awareness, customer acquisition, and retention.
- Overseeing multi channel marketing activities, including digital marketing, content marketing, performance marketing, product marketing, events, and public relations.
- Analyzing market trends, customer behavior, and campaign performance metrics to evaluate effectiveness and optimize marketing investments.
- Leading and developing marketing teams, managing budgets, and collaborating closely with sales, product, and executive leadership.
- Coordinating with external agencies, vendors, and partners to execute high impact marketing initiatives.
Qualifications
- Strong understanding of marketing strategy, brand management, digital marketing, product marketing, and customer acquisition principles.
- Ability to design and execute integrated, multi channel marketing campaigns.
- Proficiency in marketing analytics tools, CRM systems, advertising platforms, and performance measurement techniques.
- Familiarity with SEO, SEM, content strategy, and marketing automation is advantageous.
- Strong leadership and team management skills with the ability to build, mentor, and guide high performing marketing teams.
- Excellent analytical and strategic thinking skills with the ability to interpret market data, customer insights, and campaign performance metrics to drive decisions.
- Strong communication, presentation, and stakeholder management skills with the ability to influence senior leadership and align marketing strategy with business goals.
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