Marketing Director_AI Native Growth (Remote)

Codvo.ai

Pune Division, UAE

Full Time

Director

Remote

4 weeks ago

Demand GenerationAI WorkflowsAccount Based MarketingCRMMarketing AutomationData Analysis

Free

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Key skills for this role

Demand GenerationAI WorkflowsAccount Based Marketing

As Director – Marketing, you own top of funnel growth and sourced pipeline, using AI to exponentially extend your strategic and execution capacity.
You are accountable for designing the demand engine, not merely running campaigns.
You operate at the intersection of strategy, systems, and scale setting direction, building AI powered workflows, and ensuring consistent pipeline contribution from priority ICPs.

Growth Strategy & Targeting: Own ICP definition, segmentation, and account prioritization in partnership with Sales and Leadership.
Build and continuously refresh named account and look alike universes using AI and enrichment tools.
Ensure ≥90% coverage of buying groups and key personas across active target accounts.
Demand & Campaign Leadership: Design and oversee multi touch outbound and account based campaigns (email, LinkedIn, light landing experiences).
Translate Codvo’s case studies, delivery wins, and IP into scalable demand offers.
Launch 2–3 meaningful experiments per month across segment, message, offer, or channel using AI co pilots.
Sales & Revenue Alignment: Equip SDRs with AI assisted account lists, sequences, and messaging that are execution ready.
Participate in weekly SDR/AE pipeline reviews focused on meetings, SQLs, and sourced revenue.
Leverage AI summarized call notes, objections, and replies to continuously refine targeting and messaging.
Performance, Reporting & Optimization: Own a simple but rigorous dashboard covering meetings, SQLs, pipeline, and conversion rates.
Drive structured A/B testing across subject lines, hooks, offers, and cadences.
Deliver concise weekly leadership updates: what launched, what it delivered, and what changes next.

12–15 years in B2B demand generation / growth (services, SaaS, AI, GIS or data led businesses experience).
Demonstrated ownership of revenue linked marketing outcomes, not vanity metrics.
Hands on expertise with CRM and marketing automation platforms.
Strong command of outbound motion, account based marketing, and pipeline analytics.
Ability to translate complex AI/data capabilities into compelling, business led value propositions.
High ownership mindset: define → build → execute → measure → refine, without hand holding.

You architect AI workflows, not prompts. You use AI as embedded infrastructure for market research, account intelligence, message iteration, call synthesis, reporting, and playbook creation.
You run AI accelerated ICP & account strategy combining AI with Clay, Apollo, ZoomInfo, and LinkedIn.
You enable personalization at enterprise scale, turning one strong value proposition into dozens of role , vertical , and pain specific variants.
You convert data into decisions—fast, feeding campaign and pipeline data into AI to diagnose performance shifts.
You institutionalize learning using AI to continuously codify messaging, sequences, objections, ICP insights, and campaign results.
You exercise strong judgment on automation boundaries, keeping narrative, positioning, and offer strategy human led.

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