Marketing Data & Analytics Assoc Manager

Responsible for A&M spend process mapping and developing proposal for A&M right sizing optimization, A&M Allocation and A&M Efficiency & Effectiveness opportunities for Top 13 markets .

Support Senior A&M Expert in a creative problem solving and communicating marketing & business recommendations back to stakeholders on 3 major A&M themes: Size, Allocation, Efficiencies & Effectiveness

Data Management

Work with A&M Snr Analysts in developing & validating BU A&M spend cube from raw data

Provide A&M expertise in mapping of existing A&M spending processes in the BU, comparing vs external and internal benchmarking and expert set of analysis.

Consulting

Lead the assigned part of the problem solving, as part of Market Deep Dive: develop hypothesis to address given problem statement, prepare set of analyses & data required to perform them to support the hypothesis, develop creative solutions to drive efficiencies & effectiveness of A&M spend

Identifies inefficiencies in working and non-working A&M spend , develops hypothesis for driving efficiency and right sizing of A&M spend in the BU. Apply identified set of proven high-impact levers to size opportunity.

Identify above-market opportunities and channel to the right teams/functions to deliver (incl. S&T-driven opportunities)

Maintain, further develop, and share the toolkit of proven levers/initiatives across markets

Provides recommendations on S&T service catalogue leverage in the BU and work with Sector S&T Design leads /Sector PMO in understanding size of the prize and resourcing requirements.

Together with project manager and Senior A&M Expert co-leads development of the portfolio of A&M optimisation initiatives and ensures support during Deliver stage of the project.

Co-leads development and alignment of ambitious but realistic A&M efficiency target for the BU.

Establishes A&M spending frameworks, processes and ways of working, agency roster to ensure sustained A&M optimisation and right-sizing in the BU.

Support internal capability building effort in A&M process mapping to enable PepsiCo to drive further Marketing transformation projects independently and developing sustainable solutions for the BU in the long term.