Marketing Coordinator
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Key skills for this role
About the Role
Responsible for executing marketing programs, managing social media strategies, organizing events, conducting market research, and supporting marketing campaigns to achieve orga.
Key Skills for This Role
Responsibilities
- Support development and lead implementation of social media marketing strategies
- Manage editorial calendar of social media marketing activities and events
- Develop and implement social media marketing concepts according to strategic objectives
- Drive demand for Alef Education on various social media platforms
- Evaluate market conditions and lead digital market research
- Develop and maintain relationships with social media marketing partners
- Collaborate with marketing and design teams to produce creative content
- Monitor performance of social media marketing activities and adjust processes
- Support renewal and negotiation of vendor contracts
- Serve as project manager for marketing events and tradeshows
- Research and identify potential marketing events
- Coordinate travel, meeting, and event logistics
Requirements
- Bachelor's Degree in Marketing or related discipline
- 2 4 years of experience facilitating marketing initiatives & campaigns
- Experience managing media vendors, including contract negotiation
- Understanding of marketing concepts and KPIs for web, social media, paid search, SEO, and email
- Previous marketing research experience
- Fluency in English and Arabic
Full Job Posting
About The Role
- The Marketing Coordinator is responsible for designing, executing and monitoring marketing programs and campaigns to meet strategic organizational and marketing objectives.
- Responsibilities include oversight of marketing strategies, production support of marketing campaigns and events, marketing research, reporting and development of content to drive sales and targeted results.
Key Responsibilities: Social Media Marketing
- Support development and lead implementation of social media marketing strategies to enable target market reach and sales objectives.
- Work closely with Business Development leadership to develop social media marketing strategies that accelerate engagement and drive action.
- Manage editorial calendar of social media marketing activities and events to maintain continuous awareness of the brand.
- Develop and implement social media marketing concepts according to strategic objectives.
- Drive demand for Alef Education on various social media platforms as a key strategic partner.
- Evaluate market conditions, leading digital market research and analysis to support development of social media marketing strategies.
- Develop and maintain relationships with existing and prospective social media marketing partners.
- Collaborate with marketing and design teams to produce and deliver creative content.
- Monitor performance of social media marketing activities, adjusting and streamlining lead generation processes.
- Support renewal and negotiation of vendor contracts.
Event Management
- Serve as project manager for marketing events and tradeshows.
- Research and identify potential marketing events that will enable Alef Education to promote its brand.
- Maintain effective, timely communication with all key stakeholders.
- Support the negotiation and implementation of event contracts.
- Coordinate travel, meeting, and event logistics for all participants.
- Procure, order, track and manage event inventory and collateral.
- Track and report on event ROI based on pipeline, revenue and other KPIs.
- Oversee event business partners to ensure smooth facilitation of activities.
Implementation of Marketing Campaigns
- Develop and implement assigned marketing concepts according to strategic objectives.
- Develop and gain approval for detailed marketing timelines and concepts.
- Collaborate with marketing and product teams to produce and deliver creative content.
- Monitor performance of marketing activities, recommending adjustment and streamlining.
- Organize events, exhibitions and photo shoots that enhance brand image.
Market Research
- Compile data and analysis about customer experience and product perception across multiple channels.
- Research and forecast future sales and performance trends as assigned.
- Research competitors and capitalize on market activities to improve digital marketability.
- Track and periodically report industry and market trends in digital and product marketing.
To Be The Right Fit, You'll Need
- Bachelor's Degree in Marketing or a related discipline.
- 2 4 years of experience facilitating marketing initiatives & campaigns.
- Relevant industry experience in areas of education and/or technology a plus.
- Proven track record of marketing performance across various marketing platforms a plus.
- Experience managing media vendors, including contract negotiation.
- Understanding of marketing concepts and KPIs for web, social media, paid search, SEO and email.
- Previous marketing research experience a strong advantage.
- Problem solving; ability to drive toward project completion.
- Relationship Builder; ability to quickly establish credibility, influence and trust.
- Deadline oriented; ability to articulate priorities and revise plans.
- Fluency in English and Arabic.
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