linkedin
Marketing Content Manager
Student Petroleum Society (SPS)
Dubai, UAE
Part Time
Mid
2 weeks ago
Content MarketingDigital MarketingSEOContent Management SystemsWeb AnalyticsSocial Media Management
Free
Job Fit Check
Base Career helps you apply smarter for this job.
?%
Ready to ScanKey skills for this role
Content MarketingDigital MarketingSEO
About the Role
Student Petroleum Society (SPS) seeks a Marketing Content Manager to develop and execute content strategies for brand awareness and business growth. The role oversees content creation, editorial calendars, and cross-functional collaboration.
Key Skills for This Role
Content MarketingDigital MarketingSEOContent Management SystemsWeb AnalyticsSocial Media Management
Responsibilities
- Develop and execute content strategies that strengthen brand awareness, engage target audiences, and support business growth
- Manage editorial calendars, coordinate content production, and oversee creation of articles, website content, social media posts, email campaigns, videos, presentations, case studies, and other marketing materials
- Collaborate with marketing, product, design, sales, and cross functional teams to produce compelling content
- Analyze content performance using key metrics such as website traffic, engagement, conversion rates, search rankings, and campaign effectiveness
- Conduct market research, monitor industry trends, competitor activities, and emerging digital platforms to identify new content opportunities
Requirements
- Strong understanding of content marketing, digital marketing, brand management, storytelling, and integrated marketing communications
- Proficiency in CMS, digital publishing platforms, SEO principles, web analytics tools, and marketing performance measurement
- Excellent writing, editing, proofreading, and verbal communication skills
- Strong analytical and strategic thinking skills
- Excellent project management, organizational, and stakeholder management skills
Full Job Posting
Role Description
- The Marketing Content Manager is responsible for developing and executing content strategies that strengthen brand awareness, engage target audiences, and support business growth across digital and traditional marketing channels.
- This role oversees the planning, creation, optimization, and distribution of high quality content while ensuring consistency with brand messaging and marketing objectives.
Key Responsibilities
- Develop comprehensive content strategies aligned with marketing goals, customer journeys, and business priorities.
- Manage editorial calendars, coordinate content production, and oversee creation of articles, website content, social media posts, email campaigns, videos, presentations, case studies, and other marketing materials.
- Collaborate with marketing, product, design, sales, and cross functional teams to produce compelling content that supports product launches, lead generation, customer engagement, and brand positioning.
- Ensure all content is accurate, consistent, audience focused, and optimized for multiple communication channels.
- Analyze content performance using key metrics such as website traffic, engagement, conversion rates, search rankings, and campaign effectiveness.
- Use data driven insights to optimize content strategies, improve audience engagement, and maximize marketing performance.
- Conduct market research, monitor industry trends, competitor activities, and emerging digital platforms to identify new content opportunities.
- Support continuous improvement of content processes, editorial standards, and content governance across the organization.
Qualifications
- Strong understanding of content marketing, digital marketing, brand management, storytelling, and integrated marketing communications.
- Ability to develop strategic content plans that align with business objectives and customer needs.
- Proficiency in content management systems (CMS), digital publishing platforms, SEO principles, web analytics tools, and marketing performance measurement.
- Familiarity with social media management, email marketing, and marketing automation platforms is advantageous.
- Excellent writing, editing, proofreading, and verbal communication skills.
- Strong analytical and strategic thinking skills.
- Excellent project management, organizational, and stakeholder management skills.
- Creativity, adaptability, attention to detail, and a passion for developing high quality content.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career