Marketing & Communications Manager - F&B
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Key skills for this role
About the Role
The role involves executing marketing strategies, managing social media, and enhancing brand awareness through targeted campaigns in the food and beverage sector.
Key Skills for This Role
Responsibilities
- Execute annual marketing plan to budget in consultation with GM, F&B leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partner with Operations, Food & Beverage and Sales teams to execute promotions and campaigns targeting in house guests to drive incremental revenue.
- Act as liaison between marketing department and advertising agency on tactical advertising campaigns' creative and media plans, particularly for F&B promotions.
- Manage F&B media schedules and verify prompt settlement of accounts.
- Partner with property Revenue Management to verify correct offer loading and advertisement targeting.
- Execute email marketing and display advertising.
- Maintain frequent engagement with Cluster eCommerce manager to ensure alignment and communication about online programs.
- Verify all advertising in digital channels aligns with brand voice.
- Facilitate social media engagement and update content in local digital channels.
- Develop and execute promotions campaigns in F&B, weddings, spa, rooms and conferences through digital and social media channels.
- Engage in proactive online reputation management by surfacing relevant guest comments and responding accordingly.
- Develop a comprehensive PR plan per quarter along with agency and execute post sign off from GM.
Requirements
- 2 year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
- OR 4 year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred
Full Job Posting
Job Summary
- The Marketing and Communications Manager creates and executes property level communications to customers under the leadership of the Director of Marketing and Communication.
- Promotes on brand messaging through traditional, digital, and social media channels to enhance hotel image.
- Helps build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness.
- Focuses on showcasing Food and Beverage promotions to hotel guests and local patrons.
Candidate Profile
- Required: 2 year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
- OR 4 year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
Core Work Activities Hotel Marketing and Advertising
- Executes annual marketing plan to budget, in consultation with GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading and advertisement targeting.
- Executes email marketing and display advertising.
- Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull through, and 2 way communication about online programs.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
Social Media Content Management
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
Public Relations and Visual Asset Management
- Develops a comprehensive PR plan per quarter along with agency and executes post sign off from GM.
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Writes and distributes all press releases for property events, promotions, and outlets.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement.
- Verifies news clippings and other online, print, and social media mention report is completed monthly.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys.
- Surfaces and vets PR leads from the continent PR Leader regarding best media to promote the hotel.
- Supports coordination of photography for F&B advertising, collateral and public relations purposes.
- Manages photo shoots for seasonal or festive promotions in partnership with cluster or area marketing team.
- Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery.
Direct Marketing and Collateral Development
- Coordinates and executes Hotel and F&B printed materials.
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed comprehensively.
- Assists in production of all property, F&B display, and temporary signage in hotel public areas.
- Promotes collection of competitors collateral and publicity on a monthly basis.
- Manages execution of F&B direct marketing activities.
- Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
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