Marketing & Communications Manager
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Key skills for this role
Role Overview
Lead property-level marketing and communications that promote on-brand messaging through traditional, digital, and social media channels.
Build marketing plans and targeted campaigns to increase consumer awareness, market share, portfolio awareness, and hotel revenue.
Focus on food and beverage promotions for hotel guests and local patrons while coordinating with regional eCommerce and marketing teams.
Key Skills for This Role
Full Job Posting
Job Summary
Lead property-level marketing and communications that promote on-brand messaging through traditional, digital, and social media channels.
Build marketing plans and targeted campaigns to increase consumer awareness, market share, portfolio awareness, and hotel revenue.
Focus on food and beverage promotions for hotel guests and local patrons while coordinating with regional eCommerce and marketing teams.
Candidate Profile
- Either a two-year degree in Marketing, Public Relations, Business Administration, or a related major and four years of related professional experience.
- Alternatively, a four-year bachelor's degree in Marketing, Public Relations, Business, or a related major and two years of related professional experience.
- Hospitality marketing or digital advertising experience is preferred.
Hotel Marketing and Advertising
- Execute the annual marketing plan within budget and partner with Operations, Food and Beverage, and Sales teams on revenue-driving promotions.
- Coordinate advertising agency creative and media plans, food and beverage media schedules, email marketing, and display advertising.
- Work with Revenue Management and eCommerce teams on offer loading, targeting, digital program alignment, performance evaluation, and issue resolution.
Social Media Content Management
- Manage social media engagement and content updates across local digital channels, including hotel websites and travel sites.
- Develop and execute promotions for food and beverage, weddings, spa, rooms, and conferences through digital and social media channels.
- Monitor guest comments and support proactive online reputation management.
Public Relations and Visual Assets
- Develop quarterly public relations plans and execute approved public relations activities and hotel-sponsored events.
- Maintain local media contacts, manage assigned media accounts, and write and distribute press releases.
- Coordinate media agencies, vendors, photography, photo shoots, and visual assets in accordance with brand voice.
Direct Marketing and General Duties
- Coordinate hotel and food and beverage printed materials, signage, collateral inventory, competitor collateral collection, and brand-standard compliance.
- Support newsletters, website updates, joint food and beverage promotions, communications activities, and property marketing performance reporting.
- Provide marketing leadership and subject-matter expertise to property, sales, and revenue leaders.
Schedule and Location
- The position is full-time and located at Palm West Beach, Palm Jumeirah Road, Dubai, United Arab Emirates.
- The posting states that the position is not remote.
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