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Marketing & Communication Executive - Bilingual Arabic-English
Dubai Schools NAS | NAS مدارس دبي
Dubai, UAE
Full Time
Mid
Onsite
6 days ago
Digital MarketingSEOSocial Media ManagementContent CreationCopywritingArabic
Free
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Digital MarketingSEOSocial Media Management
About the Role
Dubai Schools Nad Al Sheba is seeking a bilingual Marketing & Communications Executive to champion the school's brand, drive enrolment growth, and elevate parent experience. The role involves planning marketing activities, managing social media, and executing communications strategies.
Key Skills for This Role
Digital MarketingSEOSocial Media ManagementContent CreationCopywritingArabic
Responsibilities
- Plan, implement, and monitor marketing activities to promote the school's brand, increase student enrollment, and support overall growth.
- Overall responsibility for delivery of marketing and communications activities, with focus on acquiring new parents and delivering positive experience to existing parents.
- Management of school social media channels and internal and external communication.
- Promote, showcase and market the school to external and internal stakeholders – primarily parents, prospective parents, press and social media outlets.
- Develop stronger loyalty and advocacy for the school and wider Taaleem group through marketing, communication and social media tactics.
- Execute Central Office Taaleem Marketing strategy and support creation of school specific Marketing strategy, working closely alongside CO Marketing team.
Requirements
- Bachelor’s Degree in Marketing or Communication preferred
- Minimum two years in a customer focused role preferably in a service industry
- Strong knowledge of digital marketing, SEO, social media platforms, and advertising principles
- Experience in Marketing, Communication or customer engagement functions in Education preferred
- Excellent written and verbal communication skills in Arabic and English
- Proficiency in content creation, copywriting, and editing
- Creative thinking and ability to develop innovative marketing campaigns
- Interpersonal skills, able to operate in a multi cultural environment
- Solid time management skills, ability to multi task
- Computer literate, including all social media platforms
Full Job Posting
Overview
- Taaleem is committed to safeguarding and promoting the welfare of children.
- Dubai Schools Nad Al Sheba is seeking a bilingual Marketing & Communications Executive to join their distinguished school.
- In this role, you will champion the school’s brand, drive enrolment growth, and elevate the parent experience through strategic marketing, compelling storytelling, and strong digital execution.
What You Will Do
- The School Marketing Executive is responsible for planning, implementing, and monitoring marketing activities to promote the school's brand, increase student enrollment, and support overall growth.
- Overall responsibility for the delivery of marketing and communications activities, with a focus on acquiring new parents and delivering positive experience to existing parents.
- Management of the school social media channels and internal and external communication.
- Promote, showcase and market the school to both external and internal stakeholders – primarily parents, prospective parents, press and social media outlets.
- Through a range of marketing, communication and social media tactics develop stronger loyalty and advocacy for the school and the wider Taaleem group to ensure the school meets its recruitment, reputation and retention targets.
- Execute Central Office Taaleem Marketing strategy and support the creation of a school specific Marketing strategy, working closely alongside CO Marketing team.
Who Are We Looking For
- Education: Bachelor’s Degree in Marketing or Communication preferred.
- Experience: Experience in a marketing/communication role, with a minimum of two years in a customer focused role preferably in a service industry.
- Strong knowledge of digital marketing, SEO, social media platforms, and advertising principles.
- Experience in Marketing, Communication or customer engagement functions in Education, is preferred.
- Competencies: Excellent written and verbal communication skills in Arabic and English.
- Proficiency in content creation, copywriting, and editing.
- Creative thinking and the ability to develop innovative marketing campaigns.
- Interpersonal skills, able to operate in a multi cultural environment.
- Solid time management skills, the ability to multi task and cope with peaks of demand.
- Computer literate, including all social media platforms.
- Attributes: Attentiveness, able to listen effectively and ask questions.
- Resilient, able to work under pressure.
Dubai Schools
- The Dubai Schools Mission is to be a Beacon of Academic Excellence.
- Combining an inquisitive teaching approach and future focused skillset delivery, we work hand in hand with the community to nurture students to become independent and empathetic learners.
- We offer an American education guided by Arabic principles and Islamic values.
- The main objective is to create a mutually beneficial partnership between the government and the private sector.
- Dubai Schools aim to provide high quality accessible education for students in Dubai.
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