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Marketing & Communication Executive - Bilingual Arabic-English
Dubai Schools Al Khawaneej مدارس دبي الخوانيج
Dubai, UAE
Full Time
Mid
Onsite
2 weeks ago
Digital MarketingSocial Media ManagementContent CreationCopywritingSEOArabic
Free
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Digital MarketingSocial Media ManagementContent Creation
About the Role
Dubai Schools Al Khawaneej seeks a bilingual Arabic-English Marketing & Communications Executive to champion the school's brand, drive enrollment growth, and elevate parent experience through strategic marketing, storytelling, and digital execution.
Key Skills for This Role
Digital MarketingSocial Media ManagementContent CreationCopywritingSEOArabic
Responsibilities
- Plan, implement, and monitor marketing activities to promote the school's brand and increase student enrollment
- Deliver marketing and communications activities with focus on acquiring new parents and delivering positive experience to existing parents
- Manage school social media channels and internal and external communication
- Promote, showcase and market the school to external and internal stakeholders
- Develop stronger loyalty and advocacy for the school and Taaleem group through marketing, communication, and social media tactics
- Execute Central Office Taaleem Marketing strategy and support creation of school specific marketing strategy
Requirements
- Bachelor's Degree in Marketing or Communication preferred
- Minimum of two years in a customer focused role preferably in a service industry
- Strong knowledge of digital marketing, SEO, social media platforms, and advertising principles
- Excellent written and verbal communication skills in Arabic and English
- Proficiency in content creation, copywriting, and editing
- Creative thinking and ability to develop innovative marketing campaigns
- Interpersonal skills, able to operate in a multi cultural environment
- Solid time management skills and ability to multi task
- Computer literate, including all social media platforms
Full Job Posting
Role Overview
- Taaleem is committed to safeguarding and promoting the welfare of children.
- Dubai Schools Al Khawaneej is seeking a bilingual Marketing & Communications Executive to champion the school’s brand, drive enrolment growth, and elevate the parent experience.
What You Will Do
- Plan, implement, and monitor marketing activities to promote the school's brand and increase student enrollment
- Overall responsibility for delivery of marketing and communications activities, focusing on acquiring new parents and delivering positive experience to existing parents
- Management of school social media channels and internal and external communication
- Promote, showcase and market the school to external and internal stakeholders
- Develop stronger loyalty and advocacy for the school and Taaleem group through marketing, communication, and social media tactics
- Execute Central Office Taaleem Marketing strategy and support creation of school specific marketing strategy
Who Are We Looking For
- Bachelor's Degree in Marketing or Communication preferred
- Experience in a marketing/communication role, minimum two years in a customer focused role preferably in a service industry
- Strong knowledge of digital marketing, SEO, social media platforms, and advertising principles
- Experience in Marketing, Communication or customer engagement functions in Education is preferred
- Excellent written and verbal communication skills in Arabic and English
- Proficiency in content creation, copywriting, and editing
- Creative thinking and ability to develop innovative marketing campaigns
- Interpersonal skills, able to operate in a multi cultural environment
- Solid time management skills, ability to multi task and cope with peaks of demand
- Computer literate, including all social media platforms
- Attentiveness, able to listen effectively and ask questions
- Resilient, able to work under pressure
Dubai Schools
- Dubai Schools Mission is to be a Beacon of Academic Excellence, offering an American education guided by Arabic principles and Islamic values.
- The main objective is to create a partnership between government and private sector to have 100% of Emirati Students enrolled in 'Good+' rated schools by 2026.
- Taaleem represents the private sector in this partnership.
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