Marketing Cloud & Data Cloud Specialist

The Marketing Cloud & Data Cloud Specialist is a technical platform owner responsible for the administration, configuration, and optimization of Salesforce Marketing Cloud and Salesforce Data Cloud at AACR.

This role sits within the Enterprise Platform Services & Data Management team and operates at the intersection of IT and Marketing.

This role primarily constitutes translating business requirements into platform solutions and ensuring that AACR’s member and constituent engagement capabilities are reliable, data-driven, and scalable.

The ideal candidate is technically fluent in the Salesforce ecosystem, comfortable working with obscure business requirements, and capable of partnering cross-functionally without requiring heavy hand-holding.

• Serve as the primary platform administrator for Salesforce Marketing Cloud, including user/contact management, business unit configuration, security settings, and release management
• Configure and maintain Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Mobile Studio
• Track email performance metrics and A/B testing outcomes, and ensure campaign and automation data flows into Data Cloud for downstream reporting in Power BI
• Build and manage data extensions, subscriber models, and send classifications, including routine list hygiene and subscriber data-quality maintenance
• Own platform health, deliverability metrics, and compliance with GDPR/CAN-SPAM and email best practices
• Troubleshoot and resolve platform issues, integration failures, and campaign execution errors
• Build and maintain CloudPages and Code Resources supporting subscription management, preference centers, re-opt-in flows, and data-capture forms

• Administer Salesforce Data Cloud, including data stream configuration, identity resolution rules, and unified profile management