Coordinate and oversee training and marketing activities.
Plan, organize, and advertise/market seminars that respond to small business needs according to the policies and procedures of the Pennsylvania SBDC and PennWest University.
Draft program description and support development of training collateral.
Coordinate and create marketing materials, to promote the program and its training events.
Secure services of professional speakers to present the training webinars and seminars.
Present information as a speaker at seminars and other partnership seminars.
Select site locations in the ten-county area and negotiate with facilities for date, price, and other needed services.
Compile information for seminar and center brochures and coordinate preparation of brochures.
Determine target market and distribution patterns for individual seminar brochures and all center publications. Coordinate distribution of marketing material.
Act as a representative at training events and other official events.
Prepare information for news releases on individual seminars and center activities and coordinate the release with University Public Relations office.
Coordinate business workshops, registrations, seminar payments, etc. and assist with documentation for reports and evaluations.
Coordinate and market sponsorships
Coordinate social media to engage with funders, partners and legislators
Coordinate website updates with the Lead Office
Act as a liaison with public agencies, governmental bodies, business associations, chambers of commerce, and for-profit businesses in the preparation of specific events and center marketing strategies.
Compile and organize event documentation as required by the SBA and/or PASBDC policies and procedures.
Performs other related work as required by the director or assistant director.
Coordinates program activity for Pennsylvania Western University’s allocated funding.
Coordinate all activities related to Pennsylvania Western University’s WEDnetPA funding allocation, including application support, contract management, and compliance
Promote and educate businesses about the WEDnetPA program through outreach, events, and stakeholder engagement
Guide businesses through the application and reimbursement process, ensuring alignment with program guidelines and timelines
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