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Marketing and Outreach Consultant

International Center for Biosaline Agriculture
Dubai, UAE
Contract
Senior
Onsite
3 days ago
Marketing StrategyBrandingDigital MarketingStakeholder EngagementMedia RelationsEvent Marketing
Free

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Job Summary

  • The consultant will provide strategic leadership in developing and implementing integrated marketing and outreach initiatives that effectively communicate ICBA's scientific excellence, development impact, innovations, and strategic priorities to governments, donors, development organizations, resear
  • The consultant will work closely with the Director General and all ICBA divisions to strengthen institutional branding, support fundraising efforts, increase stakeholder engagement, and expand ICBA's international visibility.

Job Responsibilities

  • Develop a comprehensive Marketing and Outreach Strategy aligned with ICBA's Strategic Plan (2024–2034).
  • Prepare annual marketing and communications implementation plans.
  • Identify opportunities to strengthen ICBA's international positioning.
  • Develop measurable marketing objectives and Key Performance Indicators (KPIs).
  • Advise senior management on strategic communication opportunities.
  • Review and strengthen ICBA's corporate branding and visual identity.
  • Ensure consistency across all communication products and institutional materials.
  • Develop key institutional messages tailored to different stakeholder groups.
  • Strengthen ICBA's value proposition for governments, donors, research institutions, investors, and the private sector.
  • Design outreach strategies targeting various stakeholder groups.
  • Develop stakeholder engagement campaigns that promote ICBA's research and development initiatives.
  • Identify strategic opportunities to enhance institutional influence and partnerships.

Digital Marketing

  • Develop ICBA's digital marketing strategy.
  • Recommend approaches to improve website visibility and user engagement.
  • Support content planning for digital platforms.
  • Develop campaigns to increase online engagement.
  • Monitor digital analytics and recommend continuous improvements.

Media and Public Relations

  • Develop media engagement strategies.
  • Build relationships with regional and international media.
  • Prepare press releases, media statements, and interview briefs.
  • Promote ICBA's achievements through targeted media campaigns.
  • Identify opportunities for international media coverage.

Event Marketing and Promotion

  • Lead communication and promotional activities for international conferences, ministerial meetings, scientific workshops, capacity development programmes, product launches, international campaigns, exhibitions, and high level visits.
  • Develop event branding, promotional campaigns, media kits, communication toolkits, press materials, and event reports.

Fundraising and Partnership Communications

  • Support ICBA's resource mobilization efforts by developing donor communication materials, investment cases, institutional brochures, partnership profiles, project concept notes, pitch decks, success stories, impact stories, and corporate presentations.
  • Ensure all communication products effectively demonstrate ICBA's scientific excellence and development impact.

Knowledge Translation

  • Transform scientific outputs into communication products suitable for different audiences, including policy briefs, executive summaries, case studies, success stories, impact stories, infographics, factsheets, videos, annual reports, and publications.

Strategic Campaigns

  • Develop and implement communication campaigns supporting climate resilient agriculture, food security, water security, salinity management, sustainable agriculture, capacity development, women in agriculture, youth engagement, innovation, technology adoption, and Sustainable Development Goals (SDGs)

Monitoring and Reporting

  • Develop a communication performance framework that includes website analytics, media coverage, digital engagement, social media performance, campaign effectiveness, stakeholder engagement, brand visibility, and partnership outreach.
  • Prepare quarterly reports with recommendations for improvement.

Qualifications and Experience

  • Master's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, International Development, or a related discipline.
  • A PhD or additional professional qualifications in strategic communications or marketing would be an advantage.
  • Minimum of 10 years of progressively responsible experience in marketing, strategic communications, outreach, branding, or stakeholder engagement.
  • Demonstrated experience working with international organizations, research institutions, development agencies, NGOs, or the private sector.
  • Proven experience in institutional branding and reputation management.
  • Experience supporting fundraising, donor engagement, and partnership development.
  • Strong experience in developing communication strategies and managing high profile campaigns.
  • Experience organizing and promoting international events and conferences.
  • Experience working in agriculture, climate change, food security, environmental sustainability, or international development is highly desirable.
  • Excellent written and spoken English is required.
  • Fluency in Arabic is required.
  • Proficiency in additional languages is considered a strong asset.

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