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Marketing and Outreach Consultant

International Center for Biosaline Agriculture (ICBA)
Dubai, UAE
Contract
Senior
Yesterday
Marketing StrategyBrandingStakeholder EngagementDigital MarketingMedia RelationsEvent Marketing
Free

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Job Summary

  • The consultant will provide strategic leadership in developing and implementing integrated marketing and outreach initiatives that effectively communicate ICBA's scientific excellence, development impact, innovations, and strategic priorities to governments, donors, development organizations, resear
  • The consultant will work closely with the Director General and all ICBA divisions to strengthen institutional branding, support fundraising efforts, increase stakeholder engagement, and expand ICBA's international visibility.
  • The consultant shall uphold the highest standards of integrity, professionalism, confidentiality, and impartiality, and shall comply with ICBA's policies, procedures, and code of conduct throughout the duration of the assignment.

Job Responsibilities

  • Develop a comprehensive Marketing and Outreach Strategy aligned with ICBA's Strategic Plan (2024–2034).
  • Prepare annual marketing and communications implementation plans.
  • Identify opportunities to strengthen ICBA's international positioning.
  • Develop measurable marketing objectives and Key Performance Indicators (KPIs).
  • Advise senior management on strategic communication opportunities.
  • Review and strengthen ICBA's corporate branding and visual identity.
  • Ensure consistency across all communication products and institutional materials.
  • Develop key institutional messages tailored to different stakeholder groups.
  • Strengthen ICBA's value proposition for governments, donors, research institutions, investors, and the private sector.
  • Design outreach strategies targeting governments, donor agencies, development partners, research organizations, universities, international organizations, private sector, youth, women, and farmers.
  • Develop stakeholder engagement campaigns that promote ICBA's research and development initiatives.
  • Identify strategic opportunities to enhance institutional influence and partnerships.

Qualifications and Experience

  • Master's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, International Development, or a related discipline.
  • A PhD or additional professional qualifications in strategic communications or marketing would be an advantage.
  • Minimum of 10 years of progressively responsible experience in marketing, strategic communications, outreach, branding, or stakeholder engagement.
  • Demonstrated experience working with international organizations, research institutions, development agencies, NGOs, or the private sector.
  • Proven experience in institutional branding and reputation management.
  • Experience supporting fundraising, donor engagement, and partnership development.
  • Strong experience in developing communication strategies and managing high profile campaigns.
  • Experience organizing and promoting international events and conferences.
  • Experience working in agriculture, climate change, food security, environmental sustainability, or international development is highly desirable.
  • Excellent written and spoken English is required.
  • Fluency in Arabic is required.
  • Proficiency in additional languages is considered a strong asset.

Competencies

  • Strategic thinking and planning
  • Excellent communication and storytelling skills
  • Strong analytical and problem solving abilities
  • Creativity and innovation
  • Stakeholder engagement and relationship management
  • Strong project management skills
  • Excellent writing and editing abilities
  • Ability to simplify complex scientific information for diverse audiences
  • High level of professionalism, diplomacy, and discretion
  • Ability to work independently and manage multiple priorities under tight deadlines

Performance Indicators

  • Quality and timeliness of deliverables
  • Effectiveness of marketing and outreach strategies
  • Increased institutional visibility
  • Growth in stakeholder engagement
  • Quality of branding and communication products
  • Media coverage achieved
  • Support provided to fundraising and partnership development
  • Innovation and creativity in communication campaigns
  • Overall contribution to ICBA's strategic objectives

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