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Marketing and Content executive
Scarlett Poppies
Dubai, UAE
Full Time
Mid
Onsite
3 weeks ago
Content CreationSocial Media MarketingVideo EditingCopywritingEmail MarketingKlaviyo
Free
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Content CreationSocial Media MarketingVideo Editing
About the Role
Scarlett Poppies is seeking a hands-on Marketing & Content Executive in Dubai to own content creation, social media, email marketing, and influencer partnerships for a growing resortwear brand.
Key Skills for This Role
Content CreationSocial Media MarketingVideo EditingCopywritingEmail MarketingKlaviyo
Responsibilities
- Plan and manage weekly content calendars across Instagram, TikTok, and LinkedIn
- Create engaging and on brand content including Reels, TikTok videos, Stories, and static posts
- Shoot and edit short form video content
- Write compelling captions and storytelling content aligned with the brand voice
- Ensure consistent visual presentation across all digital platforms
- Maintain daily Instagram Story activity and audience engagement
- Support creation of marketing assets including lookbooks, line sheets, website content, and campaign materials
- Create and execute email marketing campaigns for B2C and B2B audiences on Klaviyo, Mailchimp or similar
- Design and build newsletters within email marketing platforms
- Develop campaign messaging and storytelling in collaboration with the Creative Director
- Manage audience segmentation and mailing list hygiene
- Monitor performance and optimize campaigns based on results
Requirements
- 2–5 years' experience in digital marketing, content creation, or social media marketing
- Experience within fashion, lifestyle, luxury, beauty, or creative industries preferred
- Strong video shooting and editing skills for social first content
- Excellent copywriting and storytelling ability
- Basic knowledge of Shopify
- Experience with email marketing platforms such as Klaviyo, Mailchimp, or similar
- Strong understanding of Instagram, TikTok, and emerging social platforms
- Ability to analyze performance metrics and translate insights into action
- Highly organized with excellent attention to detail
- Self motivated, proactive, and able to work independently
- Passion for fashion, creativity, travel, and storytelling
Full Job Posting
About Scarlett Poppies
- Scarlett Poppies is a fast growing brand of resortwear designed and crafted by artisans.
- We are seeking a highly motivated, organized and creative, hands on Marketing & Content Executive to join our team in Dubai.
Key Responsibilities: Social Media & Content Creation
- Plan and manage weekly content calendars across Instagram, TikTok, and LinkedIn.
- Create engaging and on brand content including Reels, TikTok videos, Stories, and static posts.
- Shoot and edit short form video content.
- Write compelling captions and storytelling content aligned with the brand voice.
- Ensure consistent visual presentation across all digital platforms.
- Maintain daily Instagram Story activity and audience engagement.
- Support creation of marketing assets including lookbooks, line sheets, website content, and campaign materials.
Email Marketing
- Create and execute email marketing campaigns for both B2C and B2B audiences on Klaviyo, Mailchimp or other similar platforms.
- Design and build newsletters within email marketing platforms.
- Develop campaign messaging and storytelling in collaboration with the Creative Director.
- Manage audience segmentation and mailing list hygiene.
- Monitor performance and optimize campaigns based on results.
Influencer & Community Marketing
- Identify and build relationships with aligned influencers, creators, and brand advocates.
- Coordinate gifting, collaborations, and content partnerships.
- Track and evaluate performance and ROI.
- Support community engagement and brand awareness initiatives.
Digital Growth & Performance
- Take ownership of TikTok growth and content strategy.
- Monitor industry trends and platform developments.
- Analyze performance across channels and recommend improvements.
- Prepare weekly reports highlighting key metrics, insights, and opportunities.
- Continuously propose new content, campaign, and growth ideas.
What We're Looking For
- 2–5 years' experience in digital marketing, content creation, or social media marketing.
- Experience within fashion, lifestyle, luxury, beauty, or creative industries preferred.
- Strong video shooting and editing skills for social first content.
- Excellent copywriting and storytelling ability.
- Basic knowledge of Shopify.
- Experience with email marketing platforms such as Klaviyo, Mailchimp, or similar.
- Strong understanding of Instagram, TikTok, and emerging social platforms.
- Ability to analyze performance metrics and translate insights into action.
- Highly organized with excellent attention to detail.
- Self motivated, proactive, and able to work independently.
- Passion for fashion, creativity, travel, and storytelling.
Key Success Metrics
- Consistent execution of content calendars.
- Growth in audience, engagement, and reach across social platforms.
- Improvement in email marketing performance.
- Successful influencer partnerships and collaborations.
- Quality, creativity, and consistency of content output.
- Ability to meet deadlines and take ownership of projects.
Why Join Scarlett Poppies?
- Be part of a growing international fashion brand.
- Work directly with the founder and leadership team.
- Opportunity to shape the voice and digital presence of the brand.
- Creative and entrepreneurial environment.
- Significant growth opportunities as the business expands globally.
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