Marketing and Communications Specialist

Job Description

Key Responsibilities

• Carry the brand voice across every channel that matters and own how Leader Healthcare shows up in digital, content, events, and partner communications.
• Plan and run event participation end-to-end such as trade shows, regional roadshows, partner workshops, customer activations, and webinars from pre-event campaigns through on-ground execution to post-event reporting.
• Bring narrative instinct, the kind that finds the human story in a product launch, a partner relationship, or a clinical outcome, and makes it land.
• Own digital and social strategy across LinkedIn, Instagram, YouTube, Thread, X and email, using Hootsuite, Buffer, Sprout Social, Later or Meta Business Suite to plan, publish and measure.
• Build monthly content calendars for product features, customer stories, partner spotlights, event content and executive thought leadership with editorial standards that do not slip.
• Lead co-marketing engagement with international brand partners on joint campaigns, launches and content collaborations.
• Use diverse set of AI tools to accelerate research, drafting, transcription, and personalisation, without losing brand voice or editorial judgment.
• Run paid social and search campaigns aligned to product launches, event registrations, and demand generation, tracked through Google Analytics 4, Meta Ads Manager, LinkedIn Campaign Manager, and Looker Studio.
• Manage assigned brand websites such as content updates, blogs, news, SEO improvements, and quarterly audits using Semrush, Ahrefs or SurferSEO.
• Produce marketing collateral in collaboration with the design team for brochures, case studies, customer stories, EDMs, newsletters through Adobe Creative Suite, Canva, Figma, or Adobe Express for adaptation and quick turnarounds.
• Build relationships, not transactions with brand partners, media, internal teams and external collaborators.
• Manage email and lifecycle marketing through HubSpot, Mailchimp, Klaviyo, or Brevo with thoughtful segmentation, A/B testing, and ongoing optimisation.
• Generate marketing-qualified leads through digital, events, and partner channels; report performance and pipeline contribution with insight, not just numbers.

Requirements

• Bachelor's degree in Marketing, Communications, Mass Media, Journalism, Public Relations, or a related field.
• 3+ years of experience in B2B marketing, marketing communications, or PR (in-house or agency).
• A confident, considered writer; clear in long form, sharp in short form, and able to translate technical or clinical content into engaging narrative.
• Demonstrated experience managing trade shows, exhibitions, partner workshops, or large-scale events end-to-end.
• Strong working knowledge of LinkedIn marketing, paid social, and email platforms
• Editorial judgment; you know what to publish, what to redraft, and what to quietly kill, and you can defend the call.
• Hands-on CMS experience and familiarity with SEO tools (Semrush, Ahrefs, SurferSEO, Moz, or similar).
• Resourceful and self-directed, who can take a thin brief and come back with a sharper one.
• Working knowledge of Adobe Creative Suite, Canva, Figma, or Adobe Express for light design and asset adaptation.
• Experience in healthcare, life sciences, medical devices, education, or premium B2B sectors is a strong advantage.
• Ready to shape how a brand is seen, heard and remembered?
• If you write well, think in stories, and believe great B2B marketing can be every bit as bold and considered as B2C, we would love to see what you have got.

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