Marketing Analytics Manager

Skills:

• Deep expertise in marketing attribution modeling and multi-touch measurement
• Data storytelling: communicate complex insights to executives and influence decisions
• Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)
• Expert-level Tableau, Salesforce, Snowflake, Excel
• Statistical analysis, A/B testing, and experimental design
• Proven ability to influence and guide the work of others without formal management authority
• Bonus:
• AI/ML experience: predictive modeling, propensity scoring, marketing mix modeling
• Google Analytics (GA4) or Adobe Analytics expertise
• Familiarity with FiveTran Ad schemas
• SQL proficiency
• Growth marketing or demand gen background
• Privacy-first measurement, DSPs, programmatic advertising experience
• Python, R, or similar statistical tools
• Advanced degree (MBA, Analytics, Economics, or related field)
• (P-1515_3551100)
• Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
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• We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.