Market & Service Development Director

Customer, and Partner Insights: Lead direct conversations with customers, prospective customers, and strategic partners to identify unmet needs, evolving expectations, adoption barriers, and areas of demand.

Market Insights: Assess customer and market appetite for new capabilities, service changes, commercial programs, and experience improvements; gather and synthesize market/customer/field/partner feedback to identify where demand exists and where changes create commercial value; represent customer and market needs in internal discussions on service evolution, commercial priorities, and go-to-market planning.

Opportunity Assessment : Define which need a proposed offering or service change addresses, which segments are most likely to value it, and what business impact may result. Recommend which opportunities should be prioritized, deferred, reshaped, or declined based on business case strength, customer demand, feasibility, and strategic value.

Business Case Development: Develop business cases for new opportunities and material service changes (market rationale, demand signals, commercial implications, internal requirements, launch complexity, strategic fit) and work across Operations, IT, Pricing, Legal, and customer-facing teams to identify capability requirements, process implications, policy considerations, and risks.

Go-to-Market Direction: Shape the market-facing logic for new offerings/material service changes (need state, target audience, commercial rationale, competitive context) and guide positioning/competitive framing with Product Marketing, Sales Enablement, Brand, and channel teams.

Positioning: Set high-level go-to-market direction for approved initiatives (audience focus, value narrative, key launch considerations) and ensure service development work is informed by how the offering must be understood, sold, supported, and adopted in market.

Executive Decision Support and Reporting : Translate market/business-case work into roadmap recommendations (priorities, sequencing, dependencies, expected value); partner with the Senior GTM Program Manager to convert direction into structured execution plans, launch discipline, and progress visibility; lead cross-functional alignment through clear communication, tradeoff discussions, and follow-through; prepare executive-ready recommendations and provide reporting on progress, issues, dependencies, launch risk, and escalation needs.

You bring excellent executive communication skills, including producing clear presentations, decision memos, issue summaries, and progress reporting for senior leadership.

You apply strong judgment in prioritization, opportunity assessment, positioning, and balancing customer demand against internal feasibility.

You bring strong market judgment and consistently translate fragmented inputs into clear recommendations on what to prioritize, why it matters, and what capabilities are required.

You translate market and business-case work into roadmap recommendations that clarify priorities, sequencing, dependencies, and expected business value.

You distill ambiguous or conflicting inputs into clear options and practical recommendations for senior leadership.

Lasership, Inc. dba OnTrac Final Mile with its affiliates, including OnTrac Logistics, Inc. (collectively, "OnTrac" or the "Company") is an equal opportunity employer. We value diversity and welcome applications from individuals of all backgrounds, abilities, and experiences. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or age. Join us in our commitment to creating a diverse and inclusive workplace. If you are excited to be part of our team and contribute to our talent acquisition efforts, we invite you to apply.