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Market Research Analyst
Process Excellence Hub
Dubai, UAE
Part Time
Mid
Today
Market ResearchData AnalysisStatistical AnalysisExcelPower BITableau
Free
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Market ResearchData AnalysisStatistical Analysis
About the Role
We are seeking a Market Research Analyst to collect, analyze, and interpret market data that supports strategic business decisions, product development, and marketing initiatives. The role involves conducting primary and secondary research, analyzing customer behavior, and providing actionable insights.
Key Skills for This Role
Market ResearchData AnalysisStatistical AnalysisExcelPower BITableau
Responsibilities
- Conduct primary and secondary market research to collect data on market conditions, customer preferences, and competitor activities
- Analyze customer behavior, segment target markets, and evaluate campaign effectiveness
- Design research methodologies including surveys, interviews, focus groups, and observational research
- Prepare comprehensive reports, dashboards, and presentations to communicate research findings to stakeholders
- Monitor industry trends, forecast market developments, and identify growth opportunities
- Collaborate with cross functional teams to support product launches, pricing strategies, and business expansion
Requirements
- Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, Market Research, Psychology, or a related discipline
- Strong understanding of market research methodologies, consumer behavior, and competitive analysis
- Knowledge of quantitative and qualitative research techniques, survey design, focus groups, interviews, and observational research
- Proficiency in data analysis, statistical interpretation, and market trend evaluation
- Familiarity with Microsoft Excel, PowerPoint, Word, and data visualization tools such as Power BI, Tableau, or equivalent platforms
- Knowledge of statistical analysis software such as SPSS, SAS, R, Python, or similar analytical tools is advantageous
- Understanding of customer segmentation, market sizing, pricing analysis, and forecasting methodologies
- Familiarity with digital analytics platforms such as Google Analytics, social media analytics, CRM systems, or marketing automation tools is beneficial
- Ability to collect, organize, validate, and interpret large datasets from multiple sources
- Strong analytical thinking, critical reasoning, and problem solving skills with attention to detail
- Excellent written and verbal communication skills with the ability to present research findings clearly and effectively
- Ability to prepare reports, dashboards, presentations, and executive summaries for business stakeholders
Full Job Posting
Role Description
- We are seeking a Market Research Analyst to collect, analyze, and interpret market data that supports strategic business decisions, product development, and marketing initiatives. This role is responsible for conducting market research, identifying industry trends, evaluating customer behavior, and
- The successful candidate will collaborate with marketing, sales, product management, business development, and executive teams to understand business objectives and translate data into meaningful recommendations. You will design research methodologies, gather quantitative and qualitative data, analy
- Key responsibilities include conducting primary and secondary market research, analyzing customer preferences, evaluating competitor activities, identifying market opportunities, and monitoring industry developments. You will collect data through surveys, interviews, focus groups, public databases,
- The role also involves segmenting target markets, evaluating consumer behavior, measuring campaign effectiveness, forecasting market trends, and supporting product positioning strategies. You will develop dashboards, reports, presentations, and visualizations that communicate research findings clear
- You will work closely with cross functional teams to support new product launches, pricing strategies, customer experience initiatives, and business expansion opportunities. Success in this role requires strong analytical thinking, attention to detail, problem solving skills, and the ability to tran
- This position offers the opportunity to influence business strategy by delivering reliable market intelligence, identifying growth opportunities, and supporting data driven decision making across the organization.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, Market Research, Psychology, or a related discipline.
- Strong understanding of market research methodologies, consumer behavior, and competitive analysis.
- Knowledge of quantitative and qualitative research techniques, survey design, focus groups, interviews, and observational research.
- Proficiency in data analysis, statistical interpretation, and market trend evaluation.
- Familiarity with Microsoft Excel, PowerPoint, Word, and data visualization tools such as Power BI, Tableau, or equivalent platforms.
- Knowledge of statistical analysis software such as SPSS, SAS, R, Python, or similar analytical tools is advantageous.
- Understanding of customer segmentation, market sizing, pricing analysis, and forecasting methodologies.
- Familiarity with digital analytics platforms such as Google Analytics, social media analytics, CRM systems, or marketing automation tools is beneficial.
- Ability to collect, organize, validate, and interpret large datasets from multiple sources.
- Strong analytical thinking, critical reasoning, and problem solving skills with attention to detail.
- Excellent written and verbal communication skills with the ability to present research findings clearly and effectively.
- Ability to prepare reports, dashboards, presentations, and executive summaries for business stakeholders.
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