Market Research Analyst
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Key skills for this role
Role Overview
Sunflower Capital is seeking a curious, analytical, and detail-oriented Market Research Analyst.
The role gathers, analyzes, and interprets market information to support strategic decisions and identify growth opportunities.
The analyst researches trends, customer behavior, competitors, industry developments, and emerging opportunities.
Key Skills for This Role
Full Job Posting
Role Description
Sunflower Capital is seeking a curious, analytical, and detail-oriented Market Research Analyst.
The role gathers, analyzes, and interprets market information to support strategic decisions and identify growth opportunities.
The analyst researches trends, customer behavior, competitors, industry developments, and emerging opportunities.
Responsibilities
- Collect information from surveys, interviews, databases, industry reports, digital sources, and other research methods.
- Analyze quantitative and qualitative data to identify patterns, trends, preferences, opportunities, and business risks.
- Prepare research reports, presentations, dashboards, and recommendations for marketing, product, sales, strategy, and leadership teams.
- Monitor competitor activities, pricing trends, customer sentiment, and changing market conditions.
- Communicate complex research findings as simple, meaningful, and actionable business insights.
Qualifications
- Bachelor’s degree or equivalent qualification in Marketing, Business, Economics, Statistics, Data Analytics, Social Sciences, or a related field.
- Strong understanding of market research, consumer behavior, competitive analysis, and industry research.
- Ability to interpret quantitative and qualitative data and identify trends, insights, opportunities, and risks.
- Familiarity with surveys, interviews, focus groups, desk research, and data analysis methods.
- Proficiency in Microsoft Excel and PowerPoint, plus familiarity with relevant analytics, survey, visualization, or research tools.
- Understanding of market sizing, segmentation, competitor analysis, pricing research, and performance metrics is advantageous.
- Strong report-writing, presentation, communication, collaboration, organization, and time-management skills.
- Curious, proactive, and commercially minded approach with strong attention to detail and commitment to research quality.
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