indeed
Marcom Strategic Planner, CEMEA
Apple
Dubai, UAE
Onsite
Discovered 3 days ago
strategic marketing planningmarket research and insight synthesiscustomer journey analysisannual marketing planningcreative briefingagency partner management
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strategic marketing planningmarket research and insight synthesiscustomer journey analysis
Role Overview
Marcom oversees Apple’s consumer-facing marketing and the development and execution of communications across media and platforms.
Marcom CEMEA covers localization, advertising, partner retail experience and communications, interactive and digital, video and motion graphics, and direct marketing.
The planner shapes market strategy across the customer journey and translates local market insights into actionable briefs and initiatives.
Key Skills for This Role
strategic marketing planningmarket research and insight synthesiscustomer journey analysisannual marketing planningcreative briefingagency partner management
Full Job Posting
Role Overview
Marcom oversees Apple’s consumer-facing marketing and the development and execution of communications across media and platforms.
Marcom CEMEA covers localization, advertising, partner retail experience and communications, interactive and digital, video and motion graphics, and direct marketing.
The planner shapes market strategy across the customer journey and translates local market insights into actionable briefs and initiatives.
Insight and Opportunity Identification
- Develop insights into Apple’s business, the consumer technology category, audiences, and their relationship with Apple products.
- Analyze consumer journeys across direct and indirect channels.
- Combine internal data, third-party sources, and primary or secondary research to identify market opportunities.
- Identify local opportunities to grow the business and strengthen Apple’s cultural relevance.
- Maintain an always-looking approach to opportunities inside and outside the annual planning process.
Strategic Planning and Creative Development
- Lead the annual local marketing plan with Product Marketing and PR teams.
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