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Manager, Social Media & Marketing
Melanie Auld Jewelry
Vancouver, CAN
Full Time
Manager
1 weeks ago
Social Media StrategyContent CreationCopywritingEmail MarketingInfluencer MarketingAdobe Creative Suite
Free
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Social Media StrategyContent CreationCopywriting
About the Role
Melanie Auld Jewelry is seeking a creative marketer to lead brand marketing across social media, email, influencer programs, and creative design. You will develop strategy, create content, manage campaigns, and analyze performance to drive engagement and sales.
Key Skills for This Role
Social Media StrategyContent CreationCopywritingEmail MarketingInfluencer MarketingAdobe Creative Suite
Responsibilities
- Develop and execute our social media strategy, with a primary focus on Instagram
- Plan and manage content calendars that support product launches, seasonal moments, and brand storytelling
- Create and publish daily content including Reels, Stories, carousels, and feed posts
- Conceptualize, create, and test organic and paid social creative
- Manage community engagement, including comments, direct messages, and customer interactions
- Own the marketing calendar, ensuring product launches, campaigns, promotions, and creative deliverables are planned and executed on schedule
- Develop the content strategy for our email marketing program
- Own our influencer marketing program through ShopMy
- Design marketing assets across email, social media, website, paid advertising, and retail
- Plan and coordinate quarterly brand photoshoots to support seasonal campaigns and product launches
- Monitor performance across email, social media, influencer marketing, paid creative, and promotional initiatives
Requirements
- 5+ years of experience in digital marketing, brand marketing, social media, or a similar role
- A strong portfolio demonstrating content creation, campaign development, and creative execution across multiple channels
- Exceptional copywriting skills with the ability to write in an established brand voice
- Excellent visual taste with an understanding of photography, design, styling, and content creation
- Experience planning and executing integrated marketing campaigns from concept through launch
- Experience developing and testing high performing paid social creative
- Proficiency with Canva and Adobe Creative Suite, particularly Photoshop and Illustrator
- Experience with Shopify, Klaviyo, Meta Business Suite, ShopMy, and AI tools is considered an asset
- Strong analytical skills with the ability to translate performance data into actionable recommendations
- Highly organized with exceptional attention to detail and the ability to manage multiple projects simultaneously
Full Job Posting
The Opportunity
- We're looking for a creative marketer who is equally comfortable developing strategy and bringing it to life.
- This is a hands on role for someone who enjoys switching between planning campaigns, writing copy, creating content, designing assets, reviewing performance, and engaging with our community.
- You'll lead our day to day brand marketing while partnering closely with our CEO, E commerce, Product & Merchandising, Retail, and external agency partners.
What You'll Do
- Social Media: Develop and execute our social media strategy, with a primary focus on Instagram.
- Plan and manage content calendars that support product launches, seasonal moments, and brand storytelling.
- Create and publish daily content including Reels, Stories, carousels, and feed posts.
- Conceptualize, create, and test organic and paid social creative.
- Manage community engagement, including comments, direct messages, and customer interactions.
- Marketing Planning & Email: Own the marketing calendar.
- Develop the content strategy for our email marketing program.
- Influencer Marketing: Own our influencer marketing program through ShopMy.
- Creative & Design: Design marketing assets across email, social media, website, paid advertising, and retail.
- Photoshoots & Content Production: Plan and coordinate quarterly brand photoshoots.
- Reporting & Performance: Monitor performance across email, social media, influencer marketing, paid creative, and promotional initiatives.
What We're Looking For
- 5+ years of experience in digital marketing, brand marketing, social media, or a similar role.
- A strong portfolio demonstrating content creation, campaign development, and creative execution across multiple channels.
- Exceptional copywriting skills with the ability to write in an established brand voice.
- Excellent visual taste with an understanding of photography, design, styling, and content creation.
- Experience planning and executing integrated marketing campaigns from concept through launch.
- Experience developing and testing high performing paid social creative.
- Proficiency with Canva and Adobe Creative Suite, particularly Photoshop and Illustrator.
- Experience with Shopify, Klaviyo, Meta Business Suite, ShopMy, and AI tools is considered an asset.
- Strong analytical skills with the ability to translate performance data into actionable creative and marketing recommendations.
- Highly organized with exceptional attention to detail and the ability to manage multiple projects simultaneously.
Compensation & Benefits
- Salary: CAD 60,000–CAD 80,000 annually, depending on experience.
- Extended health and dental benefits.
- A generous employee discount on Melanie Auld Jewelry.
- The opportunity to work closely with a small, collaborative team where your ideas have a direct impact on the brand and business.
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