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Manager, Social Media & Marketing
Melanie Auld Jewelry
Vancouver, CAN
Full Time
Manager
1 weeks ago
Social Media StrategyContent CreationCopywritingEmail MarketingInfluencer MarketingPaid Social Advertising
Free
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Social Media StrategyContent CreationCopywriting
About the Role
Melanie Auld Jewelry is looking for a creative marketer to lead social media, email, influencer, and content marketing. This hands-on role involves developing strategy, creating content, managing campaigns, and analyzing performance.
Key Skills for This Role
Social Media StrategyContent CreationCopywritingEmail MarketingInfluencer MarketingPaid Social Advertising
Responsibilities
- Develop and execute social media strategy with primary focus on Instagram
- Plan and manage content calendars supporting product launches, seasonal moments, and brand storytelling
- Create and publish daily content including Reels, Stories, carousels, and feed posts
- Conceptualize, create, and test organic and paid social creative
- Manage community engagement including comments, direct messages, and customer interactions
- Own the marketing calendar and ensure campaigns are executed on schedule
- Develop content strategy for email marketing program and provide creative briefs to agency
- Independently build and design 1–2 brand led emails each week
- Own influencer marketing program through ShopMy, build relationships with creators
- Design marketing assets across email, social media, website, paid advertising, and retail
- Plan and coordinate quarterly brand photoshoots
- Monitor performance across channels and share insights to improve strategy
Requirements
- 5+ years of experience in digital marketing, brand marketing, social media, or similar role
- Strong portfolio demonstrating content creation, campaign development, and creative execution across multiple channels
- Exceptional copywriting skills with ability to write in an established brand voice
- Excellent visual taste with understanding of photography, design, styling, and content creation
- Experience planning and executing integrated marketing campaigns from concept through launch
- Experience developing and testing high performing paid social creative
- Proficiency with Canva and Adobe Creative Suite, particularly Photoshop and Illustrator
- Strong analytical skills with ability to translate performance data into actionable recommendations
- Highly organized with exceptional attention to detail
Full Job Posting
About the Job
- Melanie Auld Jewelry creates elevated everyday jewelry designed to be worn, layered, and lived in.
- We are an entrepreneurial team that values creativity, thoughtful execution, and people who are excited to roll up their sleeves.
What You'll Do
- Develop and execute our social media strategy, with a primary focus on Instagram.
- Plan and manage content calendars that support product launches, seasonal moments, and brand storytelling.
- Create and publish daily content including Reels, Stories, carousels, and feed posts.
- Conceptualize, create, and test organic and paid social creative.
- Manage community engagement, including comments, direct messages, and customer interactions.
- Monitor platform trends, customer behaviour, and content performance.
- Own the marketing calendar, ensuring product launches, campaigns, promotions, and creative deliverables are planned and executed on schedule.
- Develop the content strategy for our email marketing program.
- Translate campaign objectives into clear creative briefs for our external email agency.
- Provide copy direction, product recommendations, messaging, and creative feedback.
- Independently build and design 1–2 brand led emails each week.
- Own our influencer marketing program through ShopMy.
What We're Looking For
- 5+ years of experience in digital marketing, brand marketing, social media, or a similar role.
- A strong portfolio demonstrating content creation, campaign development, and creative execution across multiple channels.
- Exceptional copywriting skills with the ability to write in an established brand voice.
- Excellent visual taste with an understanding of photography, design, styling, and content creation.
- Experience planning and executing integrated marketing campaigns from concept through launch.
- Experience developing and testing high performing paid social creative.
- Proficiency with Canva and Adobe Creative Suite, particularly Photoshop and Illustrator.
- Experience with Shopify, Klaviyo, Meta Business Suite, ShopMy, and AI tools is considered an asset.
- Strong analytical skills with the ability to translate performance data into actionable creative and marketing recommendations.
- Highly organized with exceptional attention to detail and the ability to manage multiple projects simultaneously.
- Self directed, resourceful, and comfortable working in a fast paced, collaborative environment.
Compensation & Benefits
- Salary: CAD 60,000–CAD 80,000 annually, depending on experience.
- Extended health and dental benefits.
- A generous employee discount on Melanie Auld Jewelry.
- The opportunity to work closely with a small, collaborative team where your ideas have a direct impact on the brand and business.
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