Manager, Search Engine Marketing (SEM) Quill at Quill Corporation — Framingham, USA | Base Career

This position is a minimum of 4 days in office with flexibility for remote work on Fridays.

Quill is a valuable part of the Staples family of brands.

Since 1956, Quill has held its position as a leader in office supplies.

Acquired by Staples in 1998, Quill delivers the essential services, solutions, and award-winning customer support to help our customers – and our people – thrive.

When you partner with Quill, as a customer or as an associate, every workday is more rewarding.

From paper, ink & toner, to technology and custom print, we deliver the right products at the right value, plus an unmatched assortment of over 900 instant rewards available with every order.

Quill is seeking a Manager, Search Engine Marketing to lead the day-to-day strategy, execution, performance management, and optimization of its paid search program across Google Ads and Microsoft Advertising, including Search and Shopping/PLA campaigns.

This role serves as Quill’s internal SEM owner and is accountable for ensuring the channel operates with strong analytical discipline, agency accountability, execution rigor, and alignment to acquisition, order growth, profitability, and customer value goals.

This is a manager-level individual contributor role with no direct reports today, but it requires leadership through influence, including directing external agency resources, coordinating cross-functional partners, and serving as a senior performance marketing thought partner across Growth Marketing forums.

Own the day-to-day health and performance of Quill’s paid search program across Google Ads and Microsoft Advertising, including Search and Shopping/PLA campaigns.
Lead the agency team responsible for SEM execution by setting priorities, defining deliverables, reviewing work quality, tracking commitments, and ensuring resources remain focused on the highest-value opportunities.
Conduct regular in-platform analysis to identify performance drivers and opportunities across queries, campaigns, products, audiences, devices, geographies, bids, budgets, impression share, CPC, conversion, feed health, and other relevant dimensions.

Bachelor’s degree in marketing, business, economics, analytics, or a related field.
Seven or more years of progressive paid search or performance marketing experience, including demonstrated ownership of scaled SEM programs.
Hands-on experience building, managing, optimizing, analyzing, and reporting on paid search and Shopping campaigns.
Experience managing or materially influencing scaled SEM programs, including budget oversight, optimization, and performance management.
Experience managing or materially influencing scaled SEM programs; experience with a significant monthly media budget is strongly preferred.
Advanced working knowledge of Google Ads or Microsoft Advertising, including Search, Shopping/PLA, automated bidding, campaign structure, query analysis, and budget management.
Experience with retail, e-commerce, B2B lead generation, distribution, or other performance marketing environments.
Strong Excel proficiency and demonstrated ability to independently analyze large or complex platform data sets.
Experience with testing and experimentation, including forming hypotheses, defining success criteria, and translating results into improvements in strategy or execution.

Prior direct people-management experience or substantial formal coaching or mentoring responsibility.
Working knowledge of paid social and SEO sufficient to contribute meaningfully in cross-channel discussions and identify areas of overlap with paid search.
Experience partnering with analytics teams on lifetime value, incrementality, attribution, customer segmentation, or marginal-return analysis.
Experience using SQL, business intelligence tools, or other analytical tools beyond spreadsheet analysis.
B2B e-commerce or business-customer acquisition experience.

Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more! https://careers.staples.com/Staples-Life/Benefits

The salary range represents the expected compensation for this role at the time of posting.

The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity.

In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.

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Manager, Search Engine Marketing (SEM) Quill

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