indeed
Manager, Quebec Marketing Strategy & Partnerships (12 month contract)
Definity
Montréal, CAN
Contract
Manager
Hybrid
1 weeks ago
Integrated MarketingBrand ActivationPartnership MarketingSales EnablementContent StrategySEO
Free
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Integrated MarketingBrand ActivationPartnership Marketing
About the Role
Definity seeks a Manager for Quebec Marketing Strategy & Partnerships on a 12-month contract to accelerate Sonnet's growth in Quebec. The role focuses on brand activation, sales enablement, partnership marketing, and French content strategy.
Key Skills for This Role
Integrated MarketingBrand ActivationPartnership MarketingSales EnablementContent StrategySEO
Responsibilities
- Lead localization, activation coordination, and execution readiness for Quebec campaigns (30%)
- Act as the primary marketing liaison to the Contact Centre, developing enablement tools and feedback loops (30%)
- Lead marketing activation strategy for Quebec based corporate and affinity partners (15%)
- Support the execution of a French first content roadmap focused on SEO, GEO, and AI driven discovery (25%)
- Drive cross functional integration across Quebec growth initiatives
Requirements
- 5 8+ years of experience in integrated marketing, partnerships, brand activation, or growth strategy roles
- Strong understanding of Quebec market dynamics and cultural nuances
- Experience collaborating with sales, distribution, or contact centre teams preferred
- Ability to lead cross functional initiatives without direct team ownership
- Highly detail oriented; consistently follows copywriting, proofreading, and approval processes
- Bilingual (French/English) required
- High degree of proficiency with English required to service customers across Canada
Full Job Posting
Company Overview
- Sonnet is part of Definity, which includes Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance.
- We offer a flexible, hybrid work experience where employees work from the office and virtually.
The Opportunity
- This role is designed to accelerate Sonnet’s growth in Quebec by strengthening brand activation, building the connection between Marketing and the Contact Centre for sales enablement, advancing Quebec partnership marketing initiatives, and driving a French first content strategy.
- The position serves as a cross functional connector across Brand, Customer Experience, Pricing, Product, Underwriting, Partnerships, and Distribution teams.
What to Expect
- Quebec Brand Activation & Production 30%: Lead localization, activation coordination, and execution readiness for Quebec campaigns.
- Sales Enablement & Contact Centre Integration (Quebec) 30%: Act as the primary marketing liaison to the Contact Centre, developing enablement tools and feedback loops.
- Partnership Marketing Strategy (Quebec) 15%: Lead marketing activation strategy for Quebec based corporate and affinity partners.
- French Content & Search Strategy 25%: Support the execution of a French first content roadmap focused on SEO, GEO, and AI driven discovery.
What You Bring
- 5 8+ years of experience in integrated marketing, partnerships, brand activation, or growth strategy roles.
- Strong understanding of Quebec market dynamics and cultural nuances.
- Experience collaborating with sales, distribution, or contact centre teams preferred.
- Ability to lead cross functional initiatives without direct team ownership.
- Highly detail oriented; consistently follows copywriting, proofreading, and approval processes for marketing assets.
- Bilingual (French/English) required.
Salary Range
- $88,000 $138,000 annually.
Additional Information
- Actual salary may vary depending on work location and other factors.
- This position is being posted to fill an existing vacancy.
- Background checks required.
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