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Manager, Project Manager - Experiential Programming & Content Designer
Capital One
Richmond, USA
Full-time
Manager · 5+ years experience
Discovered 1 weeks ago
Free
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Creative Strategy & Content Design
Translate strategy into content by rooting designs in Capital One’s Financial Health Framework ( Spend, Save, Borrow, Plan ) and tailor them for the in-Café environment.
Bridge product to experience by intentionally designing physical customer journeys that spark curiosity and seamlessly integrate into customer experiences
Materialize vision into action by bringing the strategic imperatives of experiential ecosystem to life by inventing net new experiences and continuing to innovate programming to meet needs of our communities
Program Management & Scalability
Build scalable toolkits and develop structured, repeatable Money & Life programming and tiered offerings that empower Market Engagement Leads and Café Teams to execute uniform experiences with high brand fidelity—eliminating the need for bespoke local creation.
Optimize tiered programming by owning the full design lifecycle, continuous refresh, and execution framework across our four core experiential event tiers:
Closed-Door Events: Premium content and interactive creative frameworks for sponsorships and partner experiences.
Pop-In Events: High-visibility, thematic content and takeovers tied to national product or seasonal marketing campaigns.
Scheduled Programs: Curriculum scripting and educational design for recurring, needs-based modules.
Light Interactions: Visual prompts, mechanics, and gamified tactics for rapid 5-to-10-minute touchpoints between our ambassadors and guests.
Design for flexibility by prioritizing modular, framework-driven templates that effortlessly adapt to varying floor plans across our 65+ Café network.
Optimize data by evaluating qualitative and quantitative performance metrics (e.g., event sentiment, engagement data, QR scan rates) to iteratively improve creative toolkits for future deployment cycles.
Core Competencies:
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