Manager, Programmatic Media

Programmatic Strategy & Execution: The global programmatic media strategy, execution roadmap, and tactical campaign calendar across regions.

Budget Allocation & Efficiency: Day-to-day management and optimization of the programmatic media budget, ensuring efficient spend allocation and ROI performance.

Audience & ABM Targeting: Audience list activation, dynamic targeting strategies, and optimization in partnership with Demand Gen and Marketing Operations.

Media Performance Reporting: Own the storytelling across operational campaign reporting, dashboard maintenance, and multi-touch attribution analysis, providing actionable insights to marketing leadership.

Ad Quality & Compliance: Standards for viewability, brand safety, fraud prevention, and privacy compliance across all active media buys.

First 30 Days: Onboard with the team, conduct an audit of active programmatic campaigns and DSP setups, build rapport with direct reports, and align on team priorities.

First 60 Days: Establish clear OKRs and performance benchmarks, streamline team workflows, and implement optimization frameworks across key active channels.

First 90 Days & Beyond: Consistent

ly meet the target conversion and pipeline goals, share strategy and progress to internal stakeholders clearly, and guide team members toward clear career development milestones.

Experience: 5–8 years of experience in B2B SaaS performance marketing or digital advertising, with at least 2 years of direct people management experience.

Technical Mastery: Deep hands-on expertise with leading DSPs (e.g., The Trade Desk, DV360), ABM platforms (e.g., 6sense, Demandbase), and ad tech stacks (Campaign Manager 360, Google Analytics Pro, verification tools, DMPs/CDPs).

Analytical Mindset: Strong competency in marketing analytics, multi-touch attribution models, CRM/marketing automation systems (Salesforce, Marketo), and data visualization tools.

People Leadership: Proven ability to manage, develop, and retain digital marketing talent, providing constructive feedback and clear career progression pathways.

Collaboration & Communication: Excellent communication skills with a track record of articulating digital strategy and complex ad tech performance metrics to cross-functional stakeholders.

Compensation Alteryx is committed to fair, equitable, and transparent compensation. Final compensation is determined by several factors, including but not limited to relevant work experience, education, certifications, skills, and geographic location. The base salary range for this role in the United States is $135,000 - $152,000. This role is also eligible for a target annual bonus of 15% of base salary, based on individual and company performance.

In addition to base pay and bonus eligibility, this role includes clear forms of additional compensation, such as:

A monthly Connectivity Plus stipend of $150 to support remote work-related expenses

An annual $200 home office reimbursement

Alteryx offers a comprehensive benefits package designed to support your health, financial security, and overall well-being, including:

Medical, dental, and vision coverage

401(k) with company match

Paid parental leave, caregiver leave, and flexible time off

Mental health support and wellness reimbursement

Career development and education assistance

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Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences .