Manager, Product Marketing

The Manager, Product Marketing is responsible for supporting the global product marketing strategy and go-to-market execution for assigned innovation launches across the Haus Labs portfolio, with ownership of A+B priority initiatives, in collaboration with the Senior Manager, Product Marketing. This role serves as the cross-functional business support from concept through commercialization, driving product positioning, launch strategy, commercialization planning, and portfolio performance while ensuring alignment across Product Development, Integrated Marketing, Creative, Sales, Education, Operations, and regional teams.

• Own product strategy for assigned innovation launches, ensuring clear consumer positioning, competitive differentiation, and commercial viability.
• Develop strategic product briefs and launch recommendations that align cross-functional teams around product vision, business objectives, and go-to-market priorities.
• Partner with cross-functional teams throughout the product development lifecycle to deliver best-in-class consumer experiences.
• Identify portfolio opportunities and product enhancements that strengthen category growth and long-term brand strategy.

• Support end-to-end global go-to-market planning for assigned launches, driving alignment across teams.
• Establish launch strategies while proactively managing risks and cross-functional dependencies.
• Facilitate executive and cross-functional forums to drive decision making, resolve challenges, and maintain accountability throughout the launch process.

• Partner with Sales, Finance, and Operations to develop pricing recommendations, sales forecasts, launch assumptions, and commercialization strategies.
• Monitor launch performance, category trends, and portfolio productivity, translating business results into strategic recommendations and future action plans.
• Evaluate assortment opportunities, product lifecycle decisions, and portfolio optimization initiatives that support long-term business growth.
• Develop executive presentations and business reviews that communicate launch strategy, business performance, and key recommendations to senior leadership.

• Build strong cross-functional partnerships to drive alignment, accelerate decision making, and ensure successful product launches.
• Share best practices and key learnings across teams and markets to continuously improve launch execution and business performance.
• Champion continuous improvement by evolving processes and ways of working that enable greater organizational efficiency and launch excellence.

• Bachelor's degree in Marketing, Business, or a related field.
• 4-6 years of experience in product marketing, brand marketing, or integrated marketing within the beauty or consumer packaged goods industry.
• Proven experience supporting product launches from strategy through execution in a fast-paced, high-growth environment.
• Passion for beauty and a strong understanding of the competitive landscape, category trends, and evolving consumer behaviors.
• Strong strategic and analytical skills, with the ability to translate business performance, market dynamics, and consumer insights
• Exceptional project leadership and organizational skills, with the ability to manage multiple priorities, influence stakeholders, and drive alignment
• Excellent communication and presentation skills
• Collaborative, proactive, and solutions-oriented, with the ability to build strong relationships

• Product launches are strategically positioned, commercially successful, and executed seamlessly through strong cross-functional leadership.
• Cross-functional teams are aligned around clear priorities, key decisions, and launch milestones, enabling efficient execution from concept through commercialization.
• Go-to-market strategies and launch processes are scalable, consistent, and continuously improved to support future innovation.
• Strong partnerships are built across Product Development, Creative, Commercial, Operations, Education, and regional teams to drive alignment and organizational excellence.

• Equity
• Cell phone stipend
• Paid, Equal Parental Leave for Birth, Non-Birth, and Adoptive Parents
• Comprehensive medical, dental, and vision coverage

• 401(k)
• Life Insurance
• FunHaus Event

Everyone is welcome at Haus Labs

“Baby, you were born this way.” Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome.

We are committed to building a diverse and inclusive, equal opportunity workplace.