Manager – Performance & Growth Marketing (D2C)

Noise is looking for a sharp, analytical, and highly ownership-driven Performance & Growth Marketing leader to own and scale the growth engine of our D2C business (gonoise.com).

This is a step up from pure campaign execution — you will set the strategy, own the P&L levers of paid media, build the growth roadmap across the funnel, and lead a small team to hit aggressive acquisition and revenue targets.

We follow a performance-driven culture full of freedom and fun, and we want someone who lives and breathes numbers while shaping how a leading consumer brand grows online.

• Own the D2C growth P&L. Drive revenue, new-customer acquisition, ROAS, CAC, and blended efficiency across the full paid ecosystem — Meta, Google, and emerging channels — with full accountability for spend and outcomes.
• Set the growth strategy. Build and own the quarterly growth roadmap across the funnel — acquisition, conversion, and retention — balancing scale with efficiency and defining where and how we invest budget.
• Lead and mentor a team. Manage a small team of performance marketers and channel specialists; set goals, review performance, and raise the analytical bar across the function.
• Architect creative and testing strategy. Partner with design and content teams to ideate, test, and scale breakthrough creative concepts across multiple product lines, backed by a rigorous experimentation framework.
• Drive full-funnel CRO. Own landing page and on-site conversion optimization using heat maps, session recordings, cohort data, and structured A/B testing to systematically lift conversion rate.
• Build the measurement layer. Define KPIs, build dashboards, and own attribution, incrementality, and MMM thinking so decisions are grounded in data, not guesswork.
• Report to leadership. Deliver crisp weekly and monthly performance readouts to senior leadership with clear insights, trade-offs, and recommendations on where to double down.
• Manage budgets at scale. Allocate and optimize monthly ad budgets in the multi-crore range, forecasting spend against revenue targets and reallocating dynamically to maximize return.