Manager, Performance Creative Strategy

HelloFresh is seeking an entrepreneurial, strategic, and analytical Creative Strategy Manager to join our Performance and Innovation Team.

This role reports to the Head of Creative Production and will partner closely with the Brand Creative team and Growth Marketing teams.

Our Performance Innovation team is an entrepreneurial creative studio focused on delivering a high output of creative assets for our growth partners.

You will need to love working in a fast paced environment and enjoy finding creative solutions to drive performance across paid digital channels including Meta, TikTok, YouTube, Google etc.

You will be responsible for working collaboratively with the growth team and the creative performance innovation team to build end-to-end strategy, testing, and creative management to drive results.

The ideal candidate will be ready to react to growth briefs by applying data-driven insights and creative solutions for channels, collaborate with the creative team on static + video concepts, ensure brand guidelines are adhered to throughout creative production.

You’ll be able to quickly react to data and guide the creative team on producing more conversion driving assets.

You will ...

• Partner with Growth teams and GM teams to build strategic creative briefs that drive conversions on paid channels
• Bring learnings and insights to every project to ensure we are delivering best in class creative
• Identify key creative testing opportunities and brief in assets that align with testing goals
• Have a deep understanding of what performs and what does not, and an ongoing push to unlock new growth via paid channels in partnership with product marketing and growth marketing.
• Collaborate closely with the creative team to develop high-quality, compelling content that drives user engagement, conversion, and measurable results
• Monitor and analyze the performance of Performance and Innovation assets, using data-driven to identify areas for optimization and improvement
• Share performance insights and next steps regularly with marketing leadership and creative partners
• Strong collaboration skills with experience working across various functions (e.g., marketing, product, engineering, data) to drive incremental performance across channels
• Stay informed about industry trends, platform updates, and emerging technologies to incorporate innovative techniques that enhance campaign performance

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