jobvite

Manager, Marketing Programs

Tyler Technologies

USA

Full-time

Senior · 8+ years experience

Onsite

Discovered Today

Free

Job Fit Check

Base Career helps you apply smarter for this job.

Ready to Scan

Manage all aspects of multi-faceted marketing projects and campaigns, including multimedia direct marketing and advertising programs, development of content related directly to a trade show or lead generating campaign, and event promotion and coordination
Determine the appropriate marketing tactics to execute on strategic marketing goals and sales needs as outlined by executive leadership, sales leadership, and marketing leadership
Obtain product or service information by interviewing or requesting such information from necessary parties, including internal division subject matter experts or clients
Develop innovative ways to communicate marketing messages, including direct mail, email, web, video, and at trade shows and events
Collaborate closely with corporate marketing shared services departments, such as brand management and campaign management, to manage the production and execution of marketing projects and campaigns
Analyze metrics and results from marketing programs and provide ROI reports to marketing leadership
Maintain brand standards in all aspects of marketing projects
Ensure marketing messaging is consistent and drives the key messages in an impactful way
Oversee marketing staff as applicable
Aid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving the team and company objectives

Bachelor’s degree in a related field or comparable work experience
At least 8 years of marketing experience
Strong writing skills and the ability to generate impactful marketing messages, demonstrated through writing samples and references
Experience effectively managing a variety of marketing projects and timelines
Experience managing a variety of direct marketing, video, advertising, collateral creation, and web content projects
Strong skills in Microsoft Office (Word, Excel, Outlook, and especially PowerPoint)
Knowledge of AP style
An excellent understanding of graphic applications, image/media files, web media/interactive marketing, etc.

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Trusted by over 500,000 job seekers on Base Career