Manager, Industry Insights and Competitive Intelligence

Summary

Duties and Responsibilities

• List the main duties and tasks that that the employee will be responsible for.
• Summarizing key developments within the industry and across competitors for executive consumption (requires written and verbal summary and presentation)
• Maintain ADT’s market and competitive intelligence knowledge base, helping internal decision makers get access to critical information in an efficient manner
• Continuously update and improve our sales enablement tools. E.g., Phone and Field Sales Competitive Information Tools, and website competitive matrices
• Perform robust pricing comparisons and analyses to inform national pricing strategies and decision making (e.g., bi-monthly scenario planning)
• Lead brand claim research & development
• Identify competitor false/misleading marketing claims; work with ADT’s Legal team to address inaccuracies via Cease & Desists
• Manage relationships and project management with third-party research vendors
• Additional duties as assigned

Skills and Competencies

• These are attributes that your employee should have. Highlight the essential skills required for the job such as technical, interpersonal, or managerial skills. If in a supervisory position, list the number and title of direct reports.